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MEDIA Protocol

Build and Reward Audience Networks

MEDIA Protocol is a smart contract that turns any URL into a blockchain wallet where funds can be distributed to consumers based on how they interact with the content URL. This creates a new Audience Economy based on the value of each participant’s contribution to the success of a piece of content in their network. Benefits to Customers • Participate in a transparent economy around the content that you interact with • Exchange your interactions for frictionless access to better content • Incentivise industry actors to create better content by giving them access to your data Benefits to Brands • Activate the networks you care about for effective content distribution • Understand how to build more engaging content for audiences through better understanding of their interactions • Become a trusted partner in a content ecosystem, where you partner with tribes and the audiences you care about Implementation: MEDIA Protocol will provide early adopters with the technology and support to implement projects: • Advice on best practice support • Access to the Publisher Portal for interaction with the smart contract • SDK for seamless integration across your network of sites and applications • Access to Hybrid and Tracking Servers, and Recommendation Engines to quickly create impact See it in Action: Download CryptoCatnip from the App Store (code: cc2018) CryptoCatnip is a crypto news aggregator app using Media Protocol. It allows you to quickly browse the latest crypto news while collecting MEDIA tokens.

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About MEDIA Protocol

MEDIA Protocol disintermediates the relationship between content publishers and consumers by creating a direct economy for the exchange of content, data, and incentives, including financial incentives. MEDIA Protocol enables publishers, brands and content creators to deliver the most relevant content in pursuit of a more transparent, efficient and enjoyable online experience.

Today, content distribution is inefficient and mediated through social platforms and search engines that control large audiences. These content distribution platforms harvest huge amounts of valuable engagement and preference data from content consumers, but offer creators and publishers little in return. MEDIA Protocol enables the exchange of value between these actors for mutual benefit. The economic function of the protocol is designed to create a direct channel for publishers to promote content through balanced consumption incentives directly to consumers, for consumers to pay directly for gated content, and to spend tokens rewarding favoured content creators and publishers. The protocol is designed to support an ecosystem of localised and community-centric content distribution apps that cannot currently overcome the economies of scale perpetuated by incumbent platforms.

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