We are an online food delivery marketplace, collaboratively developed using the world’s most advanced blockchain technology, having as our core concept the profits distribution amongst the whole network. In our ecosystem, sellers, promoters, and users will benefit from the transparency, fairness, and expertise that every single actor will bring to the environment.
We truly believe that by cutting the traditional businesses inefficiencies we will make the blockchain based marketplace the new norm towards a more egalitarian entrepreneurial ground.
Combine city traffic, long office shifts, great restaurants, tv streaming, and smartphones, and you will have a U$121 billion business called online food ordering.
Big shot VCs and great minded entrepreneurs have already seen the opportunity and are profiting loads of money by getting in between kitchens and hunger.
The recipe is simple: have as many users as vouchers can buy and as many meals offer as the neighbourhood can provide. Mix it with a 15% take rate, and you will get the best dinner of your life. But this business is not always fair, and on that table, if you are not the marketplace owner, you might be the meal itself.
Next time you visit your beloved restaurant, ask the manager what he thinks about the marketplace his restaurant is in. Chances are he will say it is a hostage situation. Since the delivery orders are massively migrating to online platforms, it is dumb to be out, but once inside, forget about the good old margins it used to maintain mostly to build up savings against the uncertainties of pay-roll, equipment, tax and next-door competition.
Now the scenario: dark kitchens are coming and scaling, big chains are dedicating a budget for online co-branded marketing campaigns, local heroes are hiring engineering staff to deal with lean production complexities, but the poor long tail restaurants, those are deemed to disappear.
Imagine you have inherited your grandad’s restaurant. Food is good, customers are loyal, financials are ok, but yet you feel like it is time to go online. The first three days are amazing. Orders go from 0 to 100 in a matter of hours, ratings are doing good as well. In five days you start hiring and refresh the plans to have a second baby. Everything is fine until it gets bad. The weekend goes by and without notice, orders start to slow down and you get to learn about the marketplace newcomers’ top placement strategy. Yes! They put you on top so you think it was a good deal. Not willing to lose the pace, on the next days and months you start inviting your old customers to join the marketplace to order from you in a more convenient way. Suddenly you come to realize your customers are been seduced by the big chains free food and the zero delivery fees campaigns. Regret takes place but it might be too late. You have hired, bought new fryers, the wife is pregnant and bills are pilling-up. Your restaurant is now captive with two choices: accept the marketplace commissions and learn how to coup with adversities or close and go bankrupt. The family will say it is fine! Happens every day.