ClearCoin's global advertising exchange technology built on top of blockchain is a bold solution to the aforementioned problems. The global advertising exchange connects advertisers and publishers and tracks all transactions in a proof-of-history ledger. The proof-of-history ledger is built on blockchain and helps combat ad fraud and inaccuracies.
The ClearCoin token is used to transact on the platform and can be used to support other members of the ecosystem like advertisers and publishers. The token is built on Ethereum blockchain while ClearCoin's advertising exchange blockchain is independent. The ClearCoin ad platform accepts CLR tokens as a form of payment.
The ClearCoin global advertising exchange will serve up key ad formats like Display, Mobile, Video, Native, Social, Audio, Television, Content, and Search. The technology will support other companies in the ecosystem such as Marketers, Brands, Agencies, Ad Networks, Publishers, Publisher Networks, Demand Side Platforms, Supply Side Platforms, and Data Providers.