Ratings Bread

One of the first projects made by Binance launchpad in the ancient times. Though it raised a lot I believe the investors are disappointed about its development. Anyway the projects shows the signs of life

Great vision. Good luck guys!

Vision:
We are expecting more than a decentralized bank.
Product:
A decentralized bank in your hand. First cryptocurrency wallet to provide a loyalty and customer rewards program. In the competitive cryptocurrency wallet market. A clean design, attractive interface and a strong customer acquisition strategy with a good incentive program for token holders.

Viability:
Partner with a variety of financial services institutions to allow for the “buying and selling of Bitcoin, Bread simply partners with established third parties in different countries to facilitate the implementation
connecting the Bitcoin blockchain to mainstream users via an accessible mobile app and other complementary features to support a transition to decentralized banking. Although this is a strong structure, new technology can make the difference as the adoption is still at the early stage.

User value and experience :
Interactive, The Bread wallet is a free iOS or Android download and easy to set up. The simple user interface has options for sending and receiving Bitcoins. In the menu option, for certain countries, there is the ability to buy Bitcoin directly from the Bread app. BRD token holders will also get discounts on Bitcoin purchases and other transactions they make on the Bread wallet app.

Team/Management:
Strong team with great experience from famous big blockchain companies.

Deal Structure:
Integration to clarify. Security enhanced there is no registration or personal information collected during the setup process. This needs to be clarified during the coming months as mobile system are the hacker target and easy to crack. BRD cryptocurrency itself is an ERC20 token, which means it resides on the Ethereum blockchain with potential scalability, latency, low cost transaction, integration.

Community/Customer Acquisition Strategy:
First cryptocurrency wallet to provide a loyalty and customer rewards program. In the competitive cryptocurrency wallet market, Bread has acquired over 650,000 customers in over 150 countries. The next step is incentivizing people to stay inside the Bread ecosystem.

Definitely a really solid project, it demonstrated efficacy and real use cases.
first IEO executed by Binance launchpad.
Solid team behind and pretty big amount of funds were raised.

Unlike many ICOs Bread already has a product - one that has been around since 2014 and is now the #2 Bitcoin wallet on iPhone.

The ICO is/was about raising funds to market the app and build the utility of the Bread app/platform. Bread is simply an easy to use mobile based wallet, which is going to handle multiple coins - BTC now, ETH/ERC20 soon. However the secret sauce is leveraging a large user base (over 1 million users now) to drive demand for Bread based access to ICOs, special deals - like discounts and rewards programs for Bread based purchases. This they believe will encourage people to buy Bread tokens vs. just buying things with BTC and ETH.

As of writing (post ICO) they are starting to roll out ETH and ERC20 support and begin marketing. I think there will be increased interest in Bread. Sure it will be one of the many players in this space but they have a strong existing user base and are already integrating with 3rd parties like Kraken for services (buying crypto). As service that doesn't actually hold users funds they are well placed to expand globally without many regulatory impediments, unlike centralized services like Coinbase.

I see Coinbase and others being relegated to service fiat gateways (or anchors as Stellar calls them) and no longer actually holding funds - which is completely as it should be.

The team is small (12?) but planning to grow, and the all have solid app development and some with experience from related companies like Kraken and Coinbase.

Interesting. I'd like to see how this plays out.