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On September 1, the highly anticipated WLFI token, issued by Trump family–backed World Liberty Financial, officially launched on the Ethereum mainnet. Token holders can now transfer their WLFI coins into the Lockbox to begin the unlock process, with claims starting at 8 a.m. EST (9 p.m. KST). At launch, 20% of the initial allocation becomes unlocked.
🚨 LATEST: Trump-backed World Liberty Financial governance token $WLFI will begin trading for public on Sept. 1, with early investors sell limit capped at 20% holdings. pic.twitter.com/0alsifK4PW
— Cointelegraph (@Cointelegraph) August 31, 2025
Trump Family and High-Profile Backers Drive WLFI
WLFI serves as a governance token within the World Liberty Financial ecosystem, a decentralized finance (DeFi) project first introduced in September 2024 during Donald Trump’s presidential campaign. The initiative has attracted significant attention not only due to its ties to Trump but also because of high-profile backers, including Tron founder Justin Sun, who invested $75 million. Trump’s sons—Donald Trump Jr., Eric Trump, and Barron Trump—are directly involved in the project’s operations.
Upbit Lists WLFI and USD1 Stablecoin
In a major milestone, WLFI was also listed today on South Korea’s largest crypto exchange, Upbit, supporting KRW, BTC, and USDT trading pairs. Deposits and withdrawals open at 8 a.m. EST, with trading set to begin at 9 a.m. EST. Since WLFI is an Ethereum-based token, deposits and withdrawals are enabled through the Ethereum network.
Alongside WLFI, Upbit also listed USD1, a fully collateralized stablecoin pegged 1:1 to the U.S. dollar. Launched in April 2025 by World Liberty Financial, USD1 aims to reduce friction in fiat-to-digital asset transactions while keeping fees minimal.
The dual listing of WLFI and USD1 highlights growing interest in Trump-linked crypto projects, as World Liberty Financial continues to expand its ecosystem with upcoming lending features and the launch of the WLFI app. The Trump family’s crypto push signals a broader shift: blockchain-based finance is edging into the U.S. political mainstream.
