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Michael Saylor, Executive Chairman of Bitcoin-focused firm Strategy, hinted at another Bitcoin purchase on the 18th, fueling fresh speculation across crypto markets.
₿igger Orange. pic.twitter.com/HI47hMCnui
— Michael Saylor (@saylor) January 18, 2026
In a post on social media platform X, Saylor used the phrase “₿igger Orange”, a reference widely interpreted by market participants as a signal of additional Bitcoin accumulation. The message follows closely on the heels of the company’s most recent purchase, reinforcing expectations of further buying activity.
According to official disclosures, Strategy held 687,410 BTC as of the 15th, representing nearly 3% of Bitcoin’s total supply, which is a level that underscores the company’s outsized influence on the market.
Saylor’s cryptic post quickly rippled through markets. Shares linked to Strategy’s crypto exposure rose 1.6%, as investors once again treated the stock as a leveraged proxy for Bitcoin price movements.
The company disclosed that in Q4 2025, it acquired 13,627 BTC for approximately $1.25 billion, bringing the total value of its Bitcoin holdings to $51.8 billion at current prices. This makes Strategy the largest corporate holder of Bitcoin globally, effectively positioning it as a de facto Bitcoin treasury management firm.
Since launching its accumulation strategy, Strategy has absorbed an average of 346 BTC per day, equivalent to roughly 76% of the Bitcoin newly issued each day in the current cycle—an aggressive pace that continues to tighten available supply.
Institutional Adoption and Its Impact on the Bitcoin Market
Strategy’s approach reflects a broader trend among corporations. More than 190 publicly listed companies now hold Bitcoin as a strategic reserve asset, with corporate purchases totaling $56.4 billion in 2025 alone.
Recent changes in accounting standards have further accelerated adoption, allowing companies to report crypto holdings at fair market value, making Bitcoin more attractive as a treasury asset.
Saylor has repeatedly emphasized Bitcoin’s scarcity and accelerating institutional adoption, forecasting that 1 BTC could reach $1 million by 2029. Strategy’s internal Bitcoin yield has climbed to 26%, up from 17.8% the previous year, highlighting the effectiveness of its treasury strategy.
The company is also building a $2.25 billion reserve fund by January 2026 to ensure it can meet dividend obligations and service debt even during periods of extreme price volatility.
Industry experts note that these developments are helping transform Bitcoin from a speculative asset into a strategic capital allocation tool. As a result, long-term corporate Bitcoin holding is expected to continue expanding.
