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PDATA

Personal data marketplace powered by blockchain

Opiria is a decentralized marketplace that helps companies collecting and analyzing consumer data, enabling them to make better business decisions. Consumers are in full control of their data and get paid with PDATA tokens for sharing their data. PDATA Token is the currency that expresses the value of personal data and enables its trading by using smart contracts on the blockchain. Opiria is a real company since 2015 with a working product used by hundreds of customers including Fortune500 companies. Opiria is solving one of biggest problems companies worldwide are having. They need data from consumers to understand their needs and requirements in order to design better products and services and perfectly target marketing and sales activities. Today personal data is stolen from consumers by data brokers without their knowledge or consent and sold for big money. Our mission is to change that and give back control to the consumer while cutting out the middlemen!

4.2
4 3 expert ratings
Benchy 4.0
KYC
Experts
4.0
4.4
5.0
Review: coming soon PRO
Ended
Token
PDATA
Type
Price in preICO
1 PDATA = 0.08 USD
Price in ICO
0.8000 USD
Country
Whitelist/KYC
KYC
ICO start
11th May 2019
ICO end
15th Jun 2019
Visit ICO website
Report
Changelly

About PDATA

Companies worldwide desperately need to know their customer. They need fundamental human insights about consumers in order to design innovative products and services that fuel desire, which leads to sales. Companies also need precise data from and about consumers to perfectly target marketing and sales activities. Now companies face an arms race in growing demand for consumer data as the world becomes more interconnected and new competitors emerge. This is why data brokerage became a 250 billion USD per year business. The data brokerage industry grew 13.5% in the past 4 years and is expected to grow at the same rate during the next years.

Data brokers operate inconspicuously behind a veil of secrecy and a good number are evidently stealing personal data, and packaging and reselling it as a commodity to companies worldwide. By doing so data brokers are violating consumers’ data privacy and not even compensating consumers.

Consumers worldwide are becoming increasingly aware of these violations and have begun to actively protect their data privacy. An ensuing cat-and-mouse game where, for example, consumers block their web browsing cookies may be answered by surreptitious gathering of IP addresses, and so on. This is only one simple and innocuous example. Smarter users and new privacy laws are making it harder for data brokers to access good quality personal data for resale to companies. As a result, data brokers may engage in much more sophisticated or veiled methods that can cross to line into questionable practices.

In sum, the current system is opaque and uncontrollable; consumers’ privacy is violated; and companies hardly get enough quality data to meet their market research requirements.

This already leads to fail investments in the double-digit billions. In addition, the General Data Protection Regulation (GDPR) of the European Union becomes enforceable from 25 May 2018 and will make it even more complicated for data brokers to access personal data. It seems like we are in an accelerating downward spiral with no way to stop or reverse the trend.

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ICO KYC Report
2 members invited
Dr. Christian Lange
Passed
Marlene Gagesch
Passed
KYC procedure verifies selected/specific team members only. It does not guarantee ICO success nor is a call for investment.
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