HYGH connects owners of public displays with advertisers in a-peer-to-peer fashion. The HYGH platform empowers everyone to become an advertiser, regardless of advertising competence and company size. Our easy to use app turns any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window or a professionally mounted outdoor billboard on the Times Square.
Our mission is to redefine how we, as a society, handle advertisements in our cities. Who should provide the infrastructure? Who should be advertising? As of now, the market for Digital Out of Home Advertising is slow-moving, centralized, inflexible and inaccessible for small businesses. Our objective is to establish an easy to use standard that empowers a small beauty salon to advertise only at barber shops and drugstores in its area, only when the sun is shining.
We have set ourselves the task to improve the status quo and democratize the advertising industry. Generating passive income and running custom Ad-campaigns becomes a breeze. With the easy to use HYGH platform. By reducing the time needed to publish an advertisement from months to seconds, HYGH is going to open a new global market for dynamic real-time advertising.
Rated on Dec 22, 2018
Team is great and chiefs has domain expertise
Advisors seem to be very active in the roadmap of the project and not just a pretty face which is the case for most of the projects now a days.
They have a great social media appearance
Whitepaper layout and details are amazing.
Loved the concept even though advertising market seems to be saturated but it’s a huge market and rewarding through revenue sharing in the way to go for 2019.
Rated on Jan 14, 2019
Modified on Jan 14, 2019
Interesting project. Being a security token gives a lot of possibilities to go deeper into tokenomics and investment model in comparison with usual “utility tokens”. But 1 related page in the WP does not look sufficient and convincing so far. And assumption of grabbing 1% of advertising industry and also the business model should better explained and numbered. I also don’t see previous cofounders experience in Linkedin - this should be improved. The information is provided badly
Rated on Dec 27, 2018
The idea is really good. Although many projects are about advertising, HYGH has innovative way to connect public display owners and advertisers in a peer-to-peer way. They have already won awards at many events. The team is solid and whitepaper is detailed. great social media following. The token economics are up to the mark. Best of luck team!!
Rated on Dec 26, 2018
IoT and advertisement are very compatible business models. This project will further introduce block chain technology here.
It's usability for both users and advertisers and draws a more effective future.
The team members are experienced and the product can already try the demo version.
Rated on Dec 18, 2018
Although many projects are sharpening about advertising, HYGH has adopted an innovative way to connect public display owners and advertisers in a peer-to-peer way. The idea of sharing income traditionally creates a long-lasting business span. The Crypto Challenge Forum 2018 and Blockchain Life 2018 awards are wonderful.
Rated on Dec 24, 2018
Modified on Dec 24, 2018
In our going to digitalization world we clearly see that sighboards, banners, roll-ups and booths covered by paper now become screens, monitors, various kind of digital displays which allows to customer and sipplier make ad more interactive and media compatible. This upcoming world have to be much more colourful and interactive, as well as content full and handled by the marketplace like HIGH. We go to the new world of direct advertising from campaign launcher to monitor's owner via HYGH app. Times Square already get started - and what about you?!
Rated on Jan 17, 2019
// DYOR, I'm just thinking out aloud basis the information available at the time of writing this ///
Security token, given investor dynamics this year this could go far.
There are several projects that are on about advertising, but HYGH's way to connect public display owners and advertisers in a peer-to-peer way does seem different.
Big assumption included to grab 1% of advertising industry - adoption of new technology will be a major hurdle in commercialising this platform. The need for significant funding, partnerships, early adopters, planning, execution, etc will be paramount.
All the very best.
Rated on Jan 13, 2019
The advertising industry is certainly ready for disruption in the DOOH segment with a potential to create a new advertising system built on the infrastructure and digital fabric of available mobile screens 9" to 60" and those established as commercial ad screens in outdoor jumbotrons and kiosk panels on pathways of malls and city streets.
The risk of this project is HYGH's leadership to grab traction with the screen providers who rent their screen real estate to advertisers. There are two sides of this market: large screen commercial who drive the big brands with outdoor ads and have a consistent user experience. Second, the smaller screens installed in businesses such as tablets and big screen monitors who likely are used for in-store branding.
HYGH 's value proposition is to attract those screen providers who have an extra screen or two to allow advertisers join their network if the business owner installs the HYGH app. Its makes it more feasible as small businesses can pick up a monitor for a few hundred dollars. A premium market is likely their hopes too in the future to run their software on commercial jumbotrons and kiosk but could run into headwinds from adoption of large outdoor advertisers who are entrenched with competitors.
The white paper doesn't go deep on the architecture of the ad network. I would like to see how the algo's are going to detect and mitigate security hacking and false advertising. A proof point would be in the data management of how many false ads were restricted in % compared to all ads served. This would be a selling point to advertisers too.
Last, the accounting for the token holders rewards are a bit high. The market for global advertising is $600B but that's not the share for DOOH which is only $23B https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/. That would bring down the rewards quite a bit.
This project has promise because the experience of the team. Further announcements of product reaching key ad markets and traction by small screen providers would push the rating higher.
Rated on Jan 16, 2019
Modified on Jan 16, 2019
Its really not easy as many projects are sharpening about advertising, HYGH has adopted an innovative way to connect public display owners and advertisers in a peer-to-peer way. The idea of sharing income traditionally creates a long-lasting business span.
Rated on Jan 10, 2019
I really like this product idea, its one of the better advertising implementations I've seen and potentially captures a huge market.
The opportunity is stronger in Asia and emerging markets where democratising advertising is commercially viable to many small outlets and owner occupy stores.
Having said that a 2 sided market place and adoption of new technology will be a major hurdle in commercialising the platform. This will require significant funding and careful planing and execution.
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TeamApply as an advisor
Chief Executive Officer
Chief Operating Officer
Chief Visionary Officer
Head of Legal
Digital Out of Home Advisor
Yusuf Berkan Altun
150.000.000 @ Token price $ 0.03 (40% discount)
50.000.000 @ Token price $ 0.035 (30% discount)
100.000.000 @ Token price $ 0.04 (20% discount)
125.000.000 @ Token price $ 0.045 (10% discount)
150.000.000 @ Token price $ 0.05
Launch of Project Hygh with office in Berlin, Germany.
Promotional video finished and MVP ready to Showcase.
Private sale start and regulatory framework created. Registered in Zug, Switzerland.
Team expansions and strategic partnerships.
HYGH iOS & Android App.
Community & Staking Wallet.
Final product launch and full support with all major devices.
HYGH Appstore Launch and enable LIVE Streaming.
150,000 displays live in the network.
Interactive screens incorporated into the network.
HYGH doubles the total number of displays in the DOOH ecosystem to 150m , becoming the largest screen network system in the industry.