HYGH is an international team who are working to disrupt the digital out of home (DOOH) advertising market. We believe all businesses should have the opportunity to become an advertiser, regardless of budget, resources or company size. As Airbnb transformed any spare room into a potential revenue source - HYGH will transform any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window or a professionally mounted outdoor billboard in Times Square.
HYGH was created from our frustration with the digital outdoor advertising sector, when we were told 50,000 euros was not enough to launch a campaign and that any campaign could not be edited while running and had to be booked 3-4 months in advance via pre-defined packages created by the providers. So you couldn't book location or time specific campaigns. And hence, we created HYGH to disrupt the existing structures of DOOH advertising.
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Rated on Dec 22, 2018
Team is great and chiefs has domain expertise
Advisors seem to be very active in the roadmap of the project and not just a pretty face which is the case for most of the projects now a days.
They have a great social media appearance
Whitepaper layout and details are amazing.
Loved the concept even though advertising market seems to be saturated but it’s a huge market and rewarding through revenue sharing in the way to go for 2019.
Rated on Jan 14, 2019
Modified on Jan 14, 2019
Interesting project. Being a security token gives a lot of possibilities to go deeper into tokenomics and investment model in comparison with usual “utility tokens”. But 1 related page in the WP does not look sufficient and convincing so far. And assumption of grabbing 1% of advertising industry and also the business model should better explained and numbered. I also don’t see previous cofounders experience in Linkedin - this should be improved. The information is provided badly
Rated on Mar 1, 2019
Modified on Mar 1, 2019
This is an interesting idea with MVP ready. But lot of team member lack of linkedin profile. Please update for reference check.
STO is a regualted process, I think investor will very interested in the STO application status. Project can share related license & compliance document at website.
Rated on Jan 22, 2019
A solid team and a nice looking project. Whilst of course there are many advertising projects around, they have quite an innovative idea. Keep up the good work
Rated on Dec 27, 2018
The idea is really good. Although many projects are about advertising, HYGH has innovative way to connect public display owners and advertisers in a peer-to-peer way. They have already won awards at many events. The team is solid and whitepaper is detailed. great social media following. The token economics are up to the mark. Best of luck team!!
Rated on Dec 26, 2018
IoT and advertisement are very compatible business models. This project will further introduce block chain technology here.
It's usability for both users and advertisers and draws a more effective future.
The team members are experienced and the product can already try the demo version.
Rated on Dec 18, 2018
Although many projects are sharpening about advertising, HYGH has adopted an innovative way to connect public display owners and advertisers in a peer-to-peer way. The idea of sharing income traditionally creates a long-lasting business span. The Crypto Challenge Forum 2018 and Blockchain Life 2018 awards are wonderful.
Rated on Dec 24, 2018
Modified on Dec 24, 2018
In our going to digitalization world we clearly see that sighboards, banners, roll-ups and booths covered by paper now become screens, monitors, various kind of digital displays which allows to customer and sipplier make ad more interactive and media compatible. This upcoming world have to be much more colourful and interactive, as well as content full and handled by the marketplace like HIGH. We go to the new world of direct advertising from campaign launcher to monitor's owner via HYGH app. Times Square already get started - and what about you?!
Rated on Jan 23, 2019
Team members and advisors should bother to update their profile for greater transparancy. Great vision bring the $$$ to the people instead of just the advertiser middleman. Also as an STO, it is more platable in the current 2018/9 funding landscpe. However, I would try to raise the money in stages over the next few years as USD 25M is a big figure especially over what we saw in 2018. I do expect the market to continue in the downward trend. Caution is advised.
Rated on Jan 13, 2019
The advertising industry is certainly ready for disruption in the DOOH segment with a potential to create a new advertising system built on the infrastructure and digital fabric of available mobile screens 9" to 60" and those established as commercial ad screens in outdoor jumbotrons and kiosk panels on pathways of malls and city streets.
The risk of this project is HYGH's leadership to grab traction with the screen providers who rent their screen real estate to advertisers. There are two sides of this market: large screen commercial who drive the big brands with outdoor ads and have a consistent user experience. Second, the smaller screens installed in businesses such as tablets and big screen monitors who likely are used for in-store branding.
HYGH 's value proposition is to attract those screen providers who have an extra screen or two to allow advertisers join their network if the business owner installs the HYGH app. Its makes it more feasible as small businesses can pick up a monitor for a few hundred dollars. A premium market is likely their hopes too in the future to run their software on commercial jumbotrons and kiosk but could run into headwinds from adoption of large outdoor advertisers who are entrenched with competitors.
The white paper doesn't go deep on the architecture of the ad network. I would like to see how the algo's are going to detect and mitigate security hacking and false advertising. A proof point would be in the data management of how many false ads were restricted in % compared to all ads served. This would be a selling point to advertisers too.
Last, the accounting for the token holders rewards are a bit high. The market for global advertising is $600B but that's not the share for DOOH which is only $23B https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/. That would bring down the rewards quite a bit.
This project has promise because the experience of the team. Further announcements of product reaching key ad markets and traction by small screen providers would push the rating higher.
Rated on Feb 16, 2019
Connect with your consumer of tomorrow, today.
As a peer-to-peer advertising network and content management system, HYGH connects owners of any digital display (Digital Display, Smart TV or Tablet) with brands. With its innovative proprietary booking system, brands of any size are now able to book and measure campaigns in real time. HYGH will change advertising in the same way that Airbnb changed vacation accomodation. HYGH will revolutionise the digital out of home (DOOH) advertising category by creating true engagement between brands and consumers. Advertisers will be able to engage using the full transformative potential of digitisation and mobility, while consumers will be able to communicate their desires and grow their own personal brands utilising the very same ubiquitous channels.
Working in the advertising industry form more than fifteen years with technical figures to deliver the product planned.
Product is still at prototyping phase, however the team understands correctly the needs, view, development of a platform in advertising.
Good view of the necessities of the advertising industry and long-term business strategies planned.
Good choice of advisors working from long time in the advertising industry.
Rated on Jan 16, 2019
Modified on Jan 16, 2019
Its really not easy as many projects are sharpening about advertising, HYGH has adopted an innovative way to connect public display owners and advertisers in a peer-to-peer way. The idea of sharing income traditionally creates a long-lasting business span.
Rated on Jan 10, 2019
I really like this product idea, its one of the better advertising implementations I've seen and potentially captures a huge market.
The opportunity is stronger in Asia and emerging markets where democratising advertising is commercially viable to many small outlets and owner occupy stores.
Having said that a 2 sided market place and adoption of new technology will be a major hurdle in commercialising the platform. This will require significant funding and careful planing and execution.
Rated on Jan 23, 2019
Modified on Jan 23, 2019
This one could be a game-changer.
It comes down to execution. The team is there - if they can pull it off is another matter.
I think they can pull it off. I give it very good one to have on your B list.
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TeamApply as an advisor
Chief Executive Officer
Chief Operating Officer
Chief Visionary Officer
Lead Android Developer
Head of Legal
Matthias Sheikh Mende
Digital Out of Home Advisor
Yusuf Berkan Altun
Pre STO HYGH-lights: 150.000.000 @ Token price $ 0.03 (40% discount) 50.000.000 @ Token price $ 0.035 (30% discount) STO Summary: 100.000.000 @ Token price $ 0.04 (20% discount) 125.000.000 @ Token price $ 0.045 (10% discount) 150.000.000 @ Token price $ 0.05
Launch of Project HYGH.
Promotional video finished. Prototype ready to showcase
Private sale start
Team expansions and strategic partnerships.
Pilot start in Berlin.
Final product launch