Empowering The Coins in Shining Armour
GOeureka is a travel tech company utilising blockchain technology to build a hotel booking platform. Our mission is to decentralise the hotel booking sector and deliver greater transparency by allowing hotels to directly connect with their customers. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents.
By reducing the financial commitments of hotels to third-party booking platforms, GO's vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.
Building, Securing & Auditing Smart Contracts, Blockchain Consulting.
Rated on Jun 29, 2018
Modified on Jul 19, 2018
there is evidence and proof that this project has paid "experts" to manipulate ratings in an attempt to decieve investors regarding thier project.
do not invest in projects that engage in such unethical practice.
Rated on May 16, 2018
Great vision. Huge market.
MVP available - it's good.
Need to have more strong team and experts
Need add Medium and PR for your project.
KYC verification - passed. It's very good
Thank you very much for your rating and feedback. We appreciate you taking the time to highlight your points.
I do believe we have a well rounded team who bring a wealth of knowledge from the Hotel, Online Travel Agents (OTAs), Marketing and Blockchain industries.
I have been involved in the hospitality sector for more than 10 years dealing with numerous hotel chains around the globe. Tejvinder Bhuller who is a Co-founder and COO has been working in the hospitality line for more than 15 years. Justin Lim who is Co-founder and (CGO) has been working with one of the biggest digital marketing agencies in the world and has 13 years of experience under his belt. Chan Huan Gee has been involved in the Online Travel Agency business for more than 20 years. Most recently, he was the country director for Agoda (which is one of the largest OTAs in the world) until he retired in December 2017.
Regarding experts in the field, we have a sound advisory board. Louise Daley who is the current Deputy CEO of Accor Hotels, Maria Nakpil who was the Vice President of E-commerce at Hilton Hotels, Trond Vidar who is a travel technology expert, Subhajit Mandal who is a director at Metlife Innovation Centre (He spearheaded a blockchain project with Metlife and is a keynote speaker at blockchain conferences in Asia), Rhenu Bhuller who is a Partner and Senior Vice President at Frost & Sullivan, Andras Kristof who is the CTO at Yojee Limited and has a strong presence in the blockchain world here in South East Asia and Amarpreet Singh who is Senior Advisor of Global Blockchain Foundation and Head of Strategy & Business Development of TokenAsia.
I would greatly appreciate if you could review our team in more detail and reconsider your evaluation for our team.
Rated on Jun 14, 2018
I love the vision, as a traveller myself. Very interesting ICO. I predict great potential but a lot needs to be done for marketing and branding as this industry is a very competitive one. Transmission of good faith is essential when doing ICOs and should be shown here.
Rated on Jul 4, 2018
Modified on Jul 4, 2018
Travel and booking is a real usable market referred to a B2C target, I appreciate and I personally believe that is a good point to accept cryptocurrencies as method of payment, good luck!
Rated on Jul 3, 2018
Looking at the industry this project is penetrating, it surely is huge.
The challenge comes in two areas. Adoption and blockchain utilization.
The hotels as a business should benefit by the transparency of its clients the same way a the client should benefit by the discounts provided.
The team am sure it will expand with proper funding so am not really concern with that at the moment.
The MVP makes it more legit.. all the best
Rated on May 3, 2018
Thank you for taking your time to rate our project. I understand you rated our project when we listed on icobench initially and we did not furnish much information nor did we have any of our community channels up and running.
I hope you will be willing to review our project in more detail now and reconsider your initial ratings. Please feel free to share your feedback and I will be glad to respond to any enquiries you may have.
Rated on Jun 1, 2018
Modified on Jun 1, 2018
Indeed, industry of tourism and travel and therefore online booking is huge and growting. From one side, blockchain will throw out middleman in this field, from other - there are huge "middelman" brands like Booking.com etc, that own significant part of market and also can transform in blockchain-based companies, when regulation will allow it without significant legal risks.
So, here I can point out some clearly seen risks for this project:
1) Big competitors with huge customer base (hotels and customers, both)
2) Low crypto adoption rate for ordinary customers/hotels management
3) Big competitors from point 1 can became "tech evangelists" for hotes/customers, teaching them how to use crypto and related tech, introducing their loyalty points, this is not so complex
So, as I understand, you making booking.com in 2018 with crypto-loyalty system. It is very complex to reach out to market. But of course all is in hands of team.
Besides this, I have some questions about token economy. There is mentioned silver, gold etc status with discounts. But of course, discounts are made not by platform, discounts are made by end service providers (hotels). Is hotel from USA interesting in making significant discounts to customers, that earn their points/status in UK hotels? This will be not reward for loyalty in concrete hotel brand/group, but it is reward for all platform usage.
And also I didn't find any information about GO debit card issuer, mechanism of working with cryptocurrency exchanges, supporting liquidity etc. This is also very important for project success because it provides adoption.
Best regards for GOeureka,
Thank you very much for your rating. Just to clarify, We are creating a marketplace for hotels to connect to, where customers will be able to book directly with these hotels thereby creating more transparency. We are positioning ourselves as a technology partner as opposed to an Online Travel Agent and we are also white-labeling hotel brands on our website and app.
With regards to your feedback, please see my responses below:
1) For a company like Booking.com to directly compete with us would mean they need to scale down their business tremendously. It is not feasible for them to do so seeing their revenue model is purely based on charging commissions to hotels (10-30%). For them to scale down their business to a level where they charge 0% commissions is simply not viable. They even charge hotels to show up higher on the search results (something GOeureka is not going to do. Instead, we will base hotel ranking on customer feedback and the amount of features that are provided to customers).
2) It is not going to be easy for hotels to accept crypto currency payments directly. Therefore, for bookings that are made via cryptocurrency, Goeureka will carry out the conversion from Crypto to Fiat and pay out the hotels (with no commissions charged). We will also be accepting payments via Credit cards and our GOT token. Any booking made via credit cards and other cryptocurrencies will be charged a 5% transaction fee. The benefit of using our token is that the customer will not be liable to pay the 5% transaction fee and will be able to access further discounts for hotel rooms that are connected to our platform.
3) The online booking industry is heavily dominated by Online Travel Agents (OTAs) such as Booking.com, Agoda etc. Hotels are not happy to be paying out such high commissions on a yearly basis to these OTAs. At the same time, while the OTAs do contribute to room bookings, they also make hotels sign (Rate-Parity) agreements where hotels are not allowed to display cheaper rates on their own website compared to what is being displayed on the OTA website. OTAs crawl websites of hotels every second to see if any hotel is advertising a cheaper rate. If the hotel does, they get penalised. One of the penalties is to demote the hotel to the bottom of the search results. Although Rate-Parity agreements have been outlawed in the EU, it is still very much in force in most places. OTAs will not be able to claim Rate- Parity on our platform as it is a 'Private Platform'.
Another factor is sharing of data. When a customer books a hotel via an OTA, only a limited amount of data is shared. What hotels are after is the customers email address so they can direct market to the customer in the future. The OTAs do not furnish this information which is a big problem because OTAs contribute between 40-70% of rooms bookings for hotels. Imagine if a hotel owner receives 70% of their bookings from an OTA and they don't have access to full information of 70% of customers who walk through their door?
Another point to note is the high commissions being charged by Online Travel Agents (OTAs) (anywhere from 10-30%). Prices of hotel rooms have increased because hotels need to factor these commissions into their room pricing structure.
While hotels are reliant on OTAs to offload inventory, they would phase them out given the opportunity. We are presenting this opportunity to the hotel industry and we have received a very positive response from the hotels we are dealing with.
Our token will be utilised to access discounts for hotel rooms on the GOeureka platform and to facilitate the interoperability of hotel loyalty rewards. Every hotel knows the fiat value of their loyalty reward point and we are working on a solution for customers to convert their existing hotel points to a fiat value (GO credits) and utilise these credits towards a room booking at another hotel on our platform.
We aim to launch a Co-Branded Debit card with an existing company within the blockchain space. We will make an announcement once we decide who we are going to partner with.
I hope i have clarified your concerns, if you would still like any further clarification. Please do not hesitate to let me or anyone else on my team know. Thank you
Rated on May 17, 2018
Nice team involve in a massive business related to people real needs. Probably another approaches going on in the field but for sure a global and interesting iniciative. Waiting for next steps
Rated on Jul 2, 2018
Team : looks awesome with lot of experience and experience in industry.
Vision : One of the best project if realised. The hospitality industry needs this.
product was awesome found easily on website.
only issue the amount they are raising.
Rated on Jul 13, 2018
A solid hotel booking platform on the blockchain to skip the middle man is long needed, but competition is stiff - so reducing the cost is ok for providers, whats the offer for consumers to jump on your platform?
Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.
Ratings and ICO analyzer results are being updated (re-calculated) every few hours.
TeamApply as an advisor
Founder & Chief Executive Officer
Co-Founder & Chief Growth Officer
Co-Founder & Chief Operations Officer
Chan Huan Gee
Chief Visionary Officer Ex-Country Director, Agoda
Shuk Huay Koh
Chief Product Officer
Chief Technology Officer Yojee Limited
Ex-VP Regional Marketing and eCommerce, Hilton Asia-Pacific
Trond Vidar Bjoroy
Head of Product Development and Implementation, ATPI
CFA-Director, LumenLab–MetLife Innovation Centre
Partner and SVP, Frost & Sullivan
Deputy Chief Executive Officer Asia Pacific, AccorHotels
Blockchain Consultant & ICO Advisor
|Week 1 Token Sale||10%|
|Week 2 Token Sale||5%|
Associated Exchanges with GOT
Development of MVP
and smart contract.
Presale of GO Tokens.
Launch of GO Token Sale.
Development of App and
Marketing and connecting
with potential partners.
Build key partnerships with
Develop loyalty network for
interoperable points spending
Development of multiple
Launch of augmented
Launch of product Beta test with partner
Product market launch.
Development of loyalty points.
GO platform to launch and accept bookings.
Launch of digital marketing campaign
and customer acquisition program.
Expand loyalty network across industries.
Have global market reach.
Develop loyalty network blockchain.
Exploration of customer big data and analytics.
Launch of entertainment feature.