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Basic Attention

Introducing blockchain-based advertising

Basic Attention Token improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement.

3.1
6 5 expert ratings
Benchy 2.4
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~$15,000,000
value of tokens sold in ICO Buy/Sell tokens
Trading
0.15 USD
From HitBTC on 2018-09-25 07:51:20 UTC
Token
Price in ICO
0.0360 USD
Country
USA
ICO start
31st May 2017
ICO end
31st May 2017
More on ICO
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About Basic Attention

Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.

In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers. The next step is introducing BAT.

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