Attrace (PreICO)

Team is good but it needs to be improved to cover other aspects of the project as it will compete with some giant players now. I have more than 15 years working in the affiliate marketing so I understand this sector is competitive.

The concept is good as the big problem in the affiliate marketing is transparency that blockchain technology can resolve, that is a good point. However, keep in mind that building relationships and driving more affiliates as well as customers to use this is a challenge that marketing, PR and communication staff need to work harder.

I don't see the MVP so it is hard to rate this aspect. Hope to adjust this aspect when the MVP is available.

UPD: After full explanation from CEO I changed my rating.
He explained to me every little detail and now I understand everything.
Good luck in affiliate marketing and with ICO, team.

OLD: For the last 3-6 months I saw tens of projects with the similar idea and all of them failed. At the same time the project says that they the first in this market. It is a lie. The team is very average, there arent powerful enough international experts. There is no MVP, also obvious problems with community and marketing though the project says that it works in the marketing sphere, but even here they didnt fill out the page on Facebook as well as other social media. It is a failure. It is necessary to correct seriously everything in the shortest possible time, then I will change the estimates. I'm ready to listen to you in Linkedin - I dont receive notifications from here, unfortunately.

Affiliate marketing is a big market but then, models like these tend to fail (based on historical records). It might be a short term play but not long run in terms of sustainability. Will revise my rating if I see my tangible plans/vision.

This is not financial advice or a recommendation to invest in this or any other ICO. Investors must perform their own due diligence and not rely on external ratings to make their final investment decisions. ICOs are risky and 100% loss of capital is possible.

Business side of team looks much stronger but I wasn't impressed technology side. Affiliated marketing on blockchain with total transparency will be the way to go - Agree! Would like to see MVP otherwise it's difficult to see if team will deliver the roadmap or what is promised is possible to achieve.

"Attrace is the only affiliate marketing project with a fully dedicated blockchain built from scratch (in Golang by Google), it is not a fork of anything."

Please explain your rationale of building in Golang? Why do you this programming language? How does it serve your platform?

The idea is clear and transparent. In the usual market quite a lot of such projects, but you enter your cryptocurrency. I am confused by the volatility of your token, and how convenient it is for Publishers. Because on current platforms they will earn the same money without the risk of currency depreciation.

I met the team in Utrecht, and heard the pitch. Really great product, and strong team. The affiliate market is ripe for change and transparency. The whitepaper is solid, and good video.

Good team that I think could
do with some Asian involvement as quite heavy on dutch. They have all the right skills sets and busienss experience. Think the idea is strong but wil be competitive. Think the founders plus angels tokens at 23% is high and should be reduced. Hard cap sensible but dev costs look quite high at about 4.5M or so at the hard cap.

The affiliate marketing industry is definitely one of the most competitive industries out there and Attrace can certainly help bring more transparency to it if it's executed well.

The team doesn't look as solid as this product would demand, esp the tech side. And then they have a lot of other projects to compete with as this is not a new idea.

Decentralisation of affiliate marketing is very good idea. I would like to see the MVP of the product. Team is really good but there is no Blockchain developer or expert in the team. Hopefully team will be able to deliver on the roadmap. Best of luck team!!

Very experienced team and great vision. There is a custom blockchain built for this project, which is great because I believe this industry needs a different standard if you're building a decentralized affiliate platform. Very interested in seeing the execution. Good luck team!

Decentralization of affiliate marketing is a fresh outlook on an existing market. Though its not to say that there are already several projects who have explored the idea, the approach towards a solution will make all the difference.

The team appears to have a strong background in marketing though the competition is stiff. I am eagerly waiting for the project MVP.

Although am not a fan of affiliate marketing, I do know many people who are.
What I always had problems was with transparency on the subject and more importantly traceability, which is a perfect mix for blockchain.

Am not sure if you have what it takes, but I believe that you will find that people would be interested in this idea.

My rating is strictly my view on the matter.

Team has all the experience and capacity in place to make this project successful.I will update my rating once the ICObench KYC is verified Project vision is clear and the fully decentralised protocol follows the crypto/blockchain ethics. Lots of competition in the space but also a big market with space for more than 1 competitor. Detailed roadmap available but no MVP yet. 50% of total token supply meets the industry standards. team’s tokens are locked for up to 2 years with four 6-month vesting periods which is ok.

Nothing special about the project which is similar with other projects associated with affiliated marketing and now their tokens are just chump change. Well informed investors are aware of the performance of these previous projects and want to see how the team will deal with the problems the other projects faced. White paper doesn’t mention any solution to those problems.

This is a project that can solve a MASSIVE need in the internet marketing world. Affiliate marketing is prone to cheating and desperately needs a system for accountability. Attrace is solving all of these issues.

The whitepaper is well written with a lot of intimate industry knowledge. If the marketing is done right, I cant see this project failing.

The affiliate marketing market is absolutely huge and there is room for more than one player.

Team: Team seems solid, but more well-known advisors could be added

Vision: Affiliate marketing industry is extremely competitive, but the idea of the ICO is pretty good and unique

Product: Seems solid, definitely has a lot of potential,

Disclaimer: This is not an official investment advice or a recommendation to invest in this ICO. Investors must perform their own due diligence and not rely on ratings to make their final investment decisions. Investing in ICOs has it risks and 100% loss of capital is possible.

Pros:
+ Blockchain-based marketing platform on steroids
+ Experienced team and advisors; great presentational videos
+ UI demos

Cons:
- No actual MVP or signed partners
- No one-pager; documentation could be clearer
- Crowded market; lots of competition

Looks like they put together a great team. Great concept looking forward to seeing more from this project.


This rating was based on the information available at the time of the evaluation. This is not a recommendation to invest in this or any other ICO. Please do your own research.

"About" is very easy to understand.
Unique points and the advantages of investors are clearly stated, and it is very conscientious.
Originally, the block chain technology shows great effect in securing the trust of information, so the method of using this project is suitable.

Not a unique idea. There are many projects working on similar idea. Affiliate marketing sector is competitive and dynamic. Technical aspects have been explained thoroughly. Dedicated blockchain using Golang language l definitely help remove middlemen l add to competitive advantage. MVP is missing. I am unable to find sufficient work at GIthub. Though I cannot find financial projections. Because at end of day, its business and investors expect ROI. Team has sufficient knowledge and expertise for execution of project. Project has been marketed rightly and community engagement is good. Tokenomics looks good to me. Given the market conditions, it wont be an easy job to achieve targets. All the Best!

Good Concept with experienced team but need some improve some other aspects of the project.

The concept is good as the big problem in the affiliate marketing is transparency that blockchain technology can resolve. However, it’s not first ICO on this concept the challenge is make a product which really can resolve the issue not seen till now with other projects hope this team will work harder.

No MVP, Hope to adjust this aspect when the MVP is available.

Faces behind the project are well experienced. How Attrace is going to achieve the transparency is not yet detailed.

The concept is unique but the benefits can only be seen after getting it implemented.

Best of luck!

Team is very strong and I’m excited to see how this one roles out as there’s been other similar project who haven’t done so well. Seems to have grabbed the communities attention, so good luck guys!

Ratings are not endorsements or financial advice of any kind. Always do your own research before investing, especially in ICOs.

Although claiming to be the first of its' kind, I've spoken with dozens of projects with similar products. This space is extremely competitive and while the team is experienced I don't believe they have the network/relationships necessary to compete with the giants they will be tackling. In my opinion this would be better of as a decentralized app that uses another form of cryptocurrency as payment.