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Attrace (PreICO)
Decentralised Affiliate Marketing Platform
Attrace is the first fully decentralised affiliate marketing platform. The only in marketing with an entirely custom made blockchain build from scratch! And fully open network capable of registering and auditing any advertisement click on chain.
Affiliate marketing is payment based on sales achieved, a $13Billion market with large trust and tracking issues caused by middle man Affiliate Network.
Attrace solves all trust and tracking issues, reduces fees with ~95% and promises instant market share in 2018.
Attrace is the first fully decentralised affiliate marketing platform. The only one in online marketing with
Entirely custom made blockchain build from scratch (!)
A fully open network
Capable of registering and auditing any advertisement click on chain in that way solving all trust, transparency and tracking problems as well as reducing fees with ~95% and
Real economical traction to be expected by the end of 2018
What is Affiliate marketing
In affiliate marketing, a Publisher website advertises a Merchant product and directs the generated clicks/referrals towards the Merchant. Only when Merchants closes a sale it will pay the Publisher a commission.
Arguably this should be the logical endpoint for a major part of all online marketing expenditures globally: Payment based on sales achieved!
For now, at ~5% market share ($13 Billion a year), affiliate marketing remains a small part of the total online advertising market ($260 Billion a year), predominantly due to technical and trust issues between the parties involved. This concerns especially the middleman between the Publishers and the Merchants: the Affiliate Network.
Affiliate Networks track all clicks/referrals/leads/sales generated and arranges all payments. In return they take a 10-25% cut of the commissions paid by the Merchant to the Publisher.
Why is Attrace unique
Attrace is the only affiliate marketing blockchain project that tracks and attributes every individual click/referral of a prospect, sale or no-sale, which means insights and statistics which are impossible to manipulate. If you can't do that then using the blockchain for affiliate marketing in our view defeats the purpose. Not tracking all clicks/referrals means you cannot solve the main problems with affiliate marketing: tracking and trust issues.
Attrace is the only affiliate marketing project with a fully dedicated blockchain built from scratch (in Golang by Google), it is not a fork of anything. All other initiatives are using ETH which we believe in practice is not going to work (network speed problems, very high running costs and operational risk).
Attrace is a fully open network where all users can track at all times all registered clicks/referrals/leads/sales of all advertisements.
Live before end 2018 with immediate real economical traction via strategic traffic of founders team resulting in immediate Attrace (ATTR) token usage driven by the actual end-users of the platform.
Why invest in Attrace
very strong user case, it is solving a problem (not just adding value) in a $13Billion a year market
a user case you can only solve by using the key features of blockchain
strong tech team, fully custom made blockchain is almost completed, will go live in October
real economic traction to be expected by the end of 2018
We would also like to emphasise once more that Attrace is fully registered in the Netherlands, meaning fully compliant with all Dutch and European data security, legal and tax regulations. This has been decided for two reasons:
Protection of the investors/contributors in terms of liability of founders.
Attrace is a B2B solution. The sole challenge for Attrace will be to attract large old fashioned financial institutions as Merchants (banks / insurance companies). This will go easier in terms of compliance when being registered in the Netherlands vs some of the more exotic locations. This also once more confirms Attrace looks beyond the ICO and is actually planning to go live with market adaptation before the end of 2018.
Entrepreneur | CEO | ICO Advisor | Crypto enthusiast | Blockchain expert | Public speaker | Mentor Rated on Aug 14, 2018
3
3
2
8%
For the last 3-6 months I saw tens of projects with the similar idea and all of them failed. At the same time the project says that they the first in this market. It is a lie. The team is very average, there arent powerful enough international experts. There is no MVP, also obvious problems with community and marketing though the project says that it works in the marketing sphere, but even here they didnt fill out the page on Facebook as well as other social media. It is a failure. It is necessary to correct seriously everything in the shortest possible time, then I will change the estimates. I'm ready to listen to you in Linkedin - I dont receive notifications from here, unfortunately.
ICO Advisor, 50+ ICOs since 2016, Editor-at-Large Blockchain News, partner Blockchain Partners, founder Cryptoassets Design Group Rated on Jun 11, 2018
5
5
5
8%
I met the team in Utrecht, and heard the pitch. Really great product, and strong team. The affiliate market is ripe for change and transparency. The whitepaper is solid, and good video.
ICO investor, cryto trader Rated on Jun 7, 2018 Modified on Jun 7, 2018
4
4
4
8%
Good team that I think could
do with some Asian involvement as quite heavy on dutch. They have all the right skills sets and busienss experience. Think the idea is strong but wil be competitive. Think the founders plus angels tokens at 23% is high and should be reduced. Hard cap sensible but dev costs look quite high at about 4.5M or so at the hard cap.
ICO Advisor | ICO Communications Expert Rated on Aug 12, 2018
4
4
3
8%
Team is good but it needs to be improved to cover other aspects of the project as it will compete with some giant players now. I have more than 15 years working in the affiliate marketing so I understand this sector is competitive.
The concept is good as the big problem in the affiliate marketing is transparency that blockchain technology can resolve, that is a good point. However, keep in mind that building relationships and driving more affiliates as well as customers to use this is a challenge that marketing, PR and communication staff need to work harder.
I don't see the MVP so it is hard to rate this aspect. Hope to adjust this aspect when the MVP is available.
Entrepreneur | Editor @ RevistaBitcoin | ICO Advisor Rated on Aug 10, 2018
4
4
4
7%
Very experienced team and great vision. There is a custom blockchain built for this project, which is great because I believe this industry needs a different standard if you're building a decentralized affiliate platform. Very interested in seeing the execution. Good luck team!
Although am not a fan of affiliate marketing, I do know many people who are.
What I always had problems was with transparency on the subject and more importantly traceability, which is a perfect mix for blockchain.
Am not sure if you have what it takes, but I believe that you will find that people would be interested in this idea.
ICO Advisor, Community leader and COO/Co-founder Krypt.ly Rated on Jun 8, 2018
4
5
4
6%
Team has all the experience and capacity in place to make this project successful.I will update my rating once the ICObench KYC is verified Project vision is clear and the fully decentralised protocol follows the crypto/blockchain ethics. Lots of competition in the space but also a big market with space for more than 1 competitor. Detailed roadmap available but no MVP yet. 50% of total token supply meets the industry standards. team’s tokens are locked for up to 2 years with four 6-month vesting periods which is ok.
Decentralization of affiliate marketing is a fresh outlook on an existing market. Though its not to say that there are already several projects who have explored the idea, the approach towards a solution will make all the difference.
The team appears to have a strong background in marketing though the competition is stiff. I am eagerly waiting for the project MVP.
Ph.D. | CEO | Investor | FinTech in Stocks | Blockchain in Cryptos Rated on Aug 14, 2018
5
5
4
5%
"Attrace is the only affiliate marketing project with a fully dedicated blockchain built from scratch (in Golang by Google), it is not a fork of anything."
Please explain your rationale of building in Golang? Why do you this programming language? How does it serve your platform?
ICO advisor | CIO | Blockchain Consultant | Early Crypto Investor Rated on Jun 11, 2018
5
5
4
5%
This is a project that can solve a MASSIVE need in the internet marketing world. Affiliate marketing is prone to cheating and desperately needs a system for accountability. Attrace is solving all of these issues.
The whitepaper is well written with a lot of intimate industry knowledge. If the marketing is done right, I cant see this project failing.
The affiliate marketing market is absolutely huge and there is room for more than one player.
Managing Partner Rated on Aug 18, 2018 Modified on Aug 18, 2018
4
4
4
5%
Looks like they put together a great team. Great concept looking forward to seeing more from this project.
This rating was based on the information available at the time of the evaluation. This is not a recommendation to invest in this or any other ICO. Please do your own research.
Crypto-currency enthusiast, Miner, ICO analyst, Angel investor, ICO investor Rated on Aug 15, 2018
3
3
3
5%
Nothing special about the project which is similar with other projects associated with affiliated marketing and now their tokens are just chump change. Well informed investors are aware of the performance of these previous projects and want to see how the team will deal with the problems the other projects faced. White paper doesn’t mention any solution to those problems.
Chief Strategy Officer, Chief Marketing Officer Rated on Aug 20, 2018 Modified on Aug 20, 2018
3
4
2
4%
Although claiming to be the first of its' kind, I've spoken with dozens of projects with similar products. This space is extremely competitive and while the team is experienced I don't believe they have the network/relationships necessary to compete with the giants they will be tackling. In my opinion this would be better of as a decentralized app that uses another form of cryptocurrency as payment.
Blockchain Expert | Fintech Consultant | ICO Advisor |PR and Marketing Expert Rated on Aug 18, 2018
4
4
4
2%
Good Concept with experienced team but need some improve some other aspects of the project.
The concept is good as the big problem in the affiliate marketing is transparency that blockchain technology can resolve. However, it’s not first ICO on this concept the challenge is make a product which really can resolve the issue not seen till now with other projects hope this team will work harder.
No MVP, Hope to adjust this aspect when the MVP is available.
Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.
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