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World Liberty Financial, a cryptocurrency project associated with U.S. President Donald Trump, announced on the 12th that it has launched a new decentralized lending platform called World Liberty Markets.
🚨 JUST IN: WORLD LIBERTY MARKETS GOES LIVE
🇺🇸 Trump-backed World Liberty Financial just launched their biggest move yet: a powerful peer-to-peer lending & borrowing platform powered by $USD1 (now at $3.4B Market Cap).
Lend/borrow with $USD1, $WLFI, $ETH, tokenized $BTC,… pic.twitter.com/Sv11hyW1mM
— CryptosRus (@CryptosR_Us) January 12, 2026
Overview of the New Lending Market
World Liberty Markets is built on the technology infrastructure of Dolomite, a digital asset lending and borrowing protocol. The platform allows users to lend and borrow USD1, the company’s U.S. dollar–pegged stablecoin.
The protocol supports multiple collateral assets, including WLFI, Ethereum (ETH), cbBTC, USDC, and USDT, according to the official announcement. The launch is positioned as a major new use case for USD1.
USD1 is described as a fully backed stablecoin, with its circulating supply recently surpassing $3 billion. Trading volume across major cryptocurrency exchanges has also expanded rapidly.
Users can access borrowing services by supplying supported collateral through Dolomite’s infrastructure. In addition, the platform integrates a USD1 points rewards program, granting incentive points to users who supply USD1 to the protocol.
Zach Folkman, co-founder and chief operating officer of World Liberty Financial, said USD1 has exceeded initial expectations. He described the launch of World Liberty Markets as the first step in a broader product roadmap, with multiple new offerings planned over the next 18 months.
Future Plans and Market Impact
The launch comes amid growing demand for transparent and accessible financial services, with World Liberty Financial aiming to extend the benefits of decentralized finance (DeFi) to a broader audience.
USD1’s market capitalization has reached approximately $3.4 billion, and the company is positioning the stablecoin as more than just a payment instrument by expanding its real-world utility.
The company plans to add more collateral options in the future. Potential expansions under consideration include tokenized commodities, crypto-linked debit cards, and real estate integration.
Folkman also indicated that a wider range of assets could eventually be accepted as collateral, including properties owned by the Trump Organization. In parallel, the company has applied for regulatory approval to establish a national trust bank responsible for the issuance and custody of USD1.
This approach is intended to deliver DeFi-related services while operating within the framework of the traditional financial system. A mobile app integrating lending features is also in development.
However, the project has drawn scrutiny due to its ties to Donald Trump, with some observers raising concerns about potential conflicts of interest. According to reports, Trump earned approximately $800 million from cryptocurrency-related activities in 2025. As interest in the project grows, market participants are closely watching how World Liberty Financial navigates regulatory and ethical challenges.
