The Joy – is a marketplace for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers, on the other hand, get high-quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements and companies can arrange promotional campaigns and get big data statistics within the platform.
The Joy – is the first ecosystem for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers, on the other hand, get high-quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements and companies can arrange promotional campaigns and get big data statistics within the platform.
The main goals of The Joy are to:
help every single customer have a convenient, profitable way of ordering wellness and beauty services;
make logistics and financial planning simpler and cheaper for every practitioner and salon owner; increase brand awareness and business efficiency along with providing new marketing channels;
provide access to an innovative advertising platform and increase one’s sales with The Joy.
The Global Wellness Institute estimated the wellness and beauty market at $3,7 trillion, which is about 5% of the world GDP. The North and South America beauty market encompass more than 750 000 thousand beauty salons, spa and barber shops. (IBIS World). In Great Britain beauty salons are opened more often than any other business, implying the annual net gain of 10% or 626 beauty salons (Royal Mail’s Address Management Unit). According to the opinion poll held in Germany, today more than 70% of respondents are ready to book beauty services delivered to their home.
However, there is no single platform today, where customers could both order services on-demand as well as book a salon appointment online for a certain time. Even those very few on-demand services and salon aggregators do not provide enough features to clients, practitioners or salon owners.
These services do not provide opportunities to make instant orders without confirmation from the salon or practitioner, do not provide a full range of wellness and beauty services or the choice of a specific practitioner. Most of these services are oriented towards the high-end segment and do not provide the opportunity for ordinary people to use the service.
In addition, there are no bonus or referral programs, which reduces the client’s motivation to use these services as well as the practitioner’s motivation to provide services. Some platforms do not check their practitioners and salons for quality which leads to terrible levels of service on these platforms. Other services do not help practitioners and salons to cope with the daily routine of time management, accounting, logistics and take a large commission from their revenues.
Not having proper marketing activity, these platforms do not give the proper systemic effect to salons and practitioners working for them. In fact, all marketing and customer acquisition activities are executed by participants of these platforms. By carrying out operations in this manner, these services push away clients, salons and practitioners. Potential advertisers do not even consider these services as platforms for advertising and even if they would, it would be extremely hard to find mechanisms for effective cooperation.
As a result, The Joy’s idea emerged, the idea that would have solved all these problems and also would have added a lot of extra benefits for customers, practitioners, salons and advertisers. So, what exactly does The Joy offer to the participants of the platform?
All ratings published on ICObench serve informational purposes only. ICObench does not provide investment forecast, recommendations or any consulting for that matter. Thus, neither ICObench, nor the experts can be hold responsible for the visitors’ investment decisions. Read more
Online and offline market expansion | fundraising Rated on Feb 9, 2019
4
4
5
11%
The project team looks strong and very internationalize. But unfortunately, no trustable advisor in the team, so it’s hard to verify the project reality. Wish they can improve on this.
Member came from many country and project pass KYC.
Business model is clear but need to expand quickly by effective strategy. In China and Taiwan, most of salon has their own loyalty program and memership model. So, “The Joy” has to provide a very attractive program for salon to encourage them migrate to new platform.
The website also provide 4 languages, strong community with mass marketing effort.
Beta app is ready, I think this project worth give more attention.
All the team members’ profiles show german flags but if you check their Linkedin almost all the people are from Ukraine and many of them work in “fresh agency”. Altogether it looks strange and should be explained properly. The whitepaper is quite good and has a comprehensive competitive analysis but lacks business planning numbers and pursuasive tokenomics. MVP is available
Founder-Promethean Dynamics |Certified Blockchain Solutions Architect|Blockchain Advisory Council |Alliance of Blockchain Professionals | Rated on Feb 5, 2019 Modified on Feb 5, 2019
3
2
2
10%
I'm not sure where the requirement for blockchain comes in with this project. I don't see a use case for it at all.
The team is large and they seem to have a diverse skill set so at least they have that going for them.
Blockchain | Tokenization Strategist| Whitepaper|Tokenomics | BD| Fundraising Rated on Jan 30, 2019
3
3
4
8%
→ Blockchain Advantage - ⛔️
→ White Paper - ✅
→ Team Composition - ⛔️
→ Token Economics - ⛔️
→ Business Model - ✅❤️
→ Social Media Presence - ✅❤️
→ Collaborations & partnerships - ⛔️
→ Fund Allocation - ✅
→ Legal Loopholes - ✅
→ MVP/ DApp/ Working Product - ✅
Advantage - Clear business model. Great social media presence and very well executed whitepaper. MVP is present and they have already raised US$ 4.76 million.
Disadvantage - Team is apparently from Germany but LI shows otherwise and mostly new profiles. The tokenomics isn’t clear as only appreciation of token value isn’t sustainable for long term development of the project. Lack of substantial collaborations and partnerships.
Recommendation - A strong partnerships/ huge freelancers number and a clear tokenomics, mentioning benefits for early investors is pretty essential.
You can find my ratings methodology here- https://medium.com/@krishnenduchatterjee/ico-evaluation-investing-a-vc-perspective-for-investment-over-greedy-short-term-returns-433f6f9e13d8
IT entrepreneur and investor Rated on Feb 9, 2019 Modified on Feb 9, 2019
5
3
3
8%
Germany? It's 100% russian project, dont be so shy!
Very cool website! It attracted all my attention:) However it may seems little bit overcharged...
And. Legal part is so weak! Say hi to lawyer, he's wrong for many reasons!
And. You mentioned Forbes but the link leads to an interview not related to JOY at all.
And. beta-test in appstore doesnt work.
ICO - STO - DAICO Advisor, Investor Relations, Public Speaker Rated on Feb 4, 2019
3
3
2
7%
The project is interesting and very ambitious that tries to land in a market not too full of competitors, because in the end I do not see what great additional value can bring the Blockchain to a platform of this type.
The "frontend" of the project is quite accurate and presents a website well done and a fairly well written whitepaper with various analyzes. Even social media and communication channels are kept well, but apart from Facebook, the community is missing.
The team is wide, but then doing a more detailed analysis you can see how most of them have on the profile the German flag while in reality most of them are in Ukraine, the Blockchain developer has only a background experience as a full stack developer and so also other members of the team have very little experience behind both blockchain and financial. 4/5 developers are presented as team members but after going to see their github, apart from a few files are not other developments in progress or updates. With that number of developers you should travel at much higher speeds, in 2019 investors want reality before thinking about an investment, a good website and a whitepaper are no longer enough.
The hardcap (17.5M) I consider it excessive for a platform of this kind that will be fully supported by its users, so I would suggest to focus more on how to attract the attention of the mass. Tokenomics does not offer an accurate and complete view of the benefits investors can have.
This is a project that could work well, outside of Blockchain, but if you really have to adopt it, then Ethereum is definitely not the most suitable for you, as the current fees and scalability of ethereum are not really adapted for your setup . Advertising may also be inappropriate for mass adoption because we know how much people hate excessive and targeted advertising.
Account and Investor Relations Manager at Utopian Capital Rated on Jan 29, 2019
3
4
3
6%
Decent Team. Great Concept. What remains is transforming vision to reality. Until we have the MVP, everything will just be speculation and success will be everyone's guess. Mass adaption is the key.
Blockchain Technology, eCommerce, Agile Software Development Consultant Rated on Feb 4, 2019
3
3
3
6%
I didn't see much use of blockchain here except the token creation on Ethereum platform, users reviews and ratings will be routed on decentralized worlds so those will not be managed or deleted by anyone. for standing it to be fair for end user.
Team is okay
Whitepaper is descriptive.
Vision is okay.
Product - they said Beta but it doesn't stand for MVP - https://thejoy.io/beta/
Co-Founder and CEO - Lead Wallet Rated on Feb 10, 2019 Modified on Feb 10, 2019
3
3
3
5%
I like the uniqueness of this project. The team members seems to have been well selected. But my challenge in this kind of project is sometimes the marketing and social media presence across crypto and non-crypto AD platforms for effective promotion.
I believe if this project is well promoted it will be a very useful platform both for the hospitality and beauty businesses, and the freelancing industry.
Entrepreneur | Crypto Investor| Blockchain Content Writer | Rated on Jan 29, 2019
3
4
3
2%
Good vision, the idea is quite good and could offer a real opportunity to some customers that don't want (or can't) move out of their houses or offices. However, this will be a niche, when you pay for a massage or a beauty treatment you are paying also for "the entire environment", the soft music, the comfortable bed etcetera. The team is decent, MVP is ready only for some platforms. I personally don't like the advertising plan, I think they should concentrate only on the main business idea (the platform for beauty treatments).
Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.
Ratings and ICO analyzer results are being updated (re-calculated) every few hours.
21.3% sold — 50% 18.1% sold — 40% 15.1% sold — 30% 12.4% sold — 20% 9.9% sold — 10% 7.8% sold — 0%
Tokens for sale
2,400,000,000
Investment info
Min. investment
50 USD
Accepting
ETH, BTC, LTC, XRP, Fiat
Distributed in ICO
68%
Soft cap
2,100,000 USD
Hard cap
17,400,000 USD
Raised
Unknown
Milestones
1
Q3 2017
Start of research and concept development.
2
Q1 2018
Start of The Joy platform development.
3
Q2 2018
Official setup of The Joy GmbH in Germany.
4
Q3 2018
Ready beta app for Android Conclusion of preliminary agreements with advertising partners Inventory for on-demand orders and offline advertising has been developed.
5
Q4 2018
Seed Round start Early access launch Platform test phase
6
Q1 2019
Token Sale start Office setup in Berlin Commercial launch of the project (in-salon bookings only) Adding functionality for on-demand services Start of expansion to other German cities.
7
Q2 2019
Addition of advanced settings for practitioners and salons Addition of business optimization tips Addition of the discount module Addition of the client management module Addition of The Joy widget for websites Addition of functionalities for regional partnerships Start of expansion to Austria, Switzerland, France.
8
Q3 2019
Setup of the first regional partnerships Addition of the Big Data module Addition of the sponsorship module Addition of the resource planning module Start of expansion to USA, Belgium, Netherlands.
9
Q4 2019
Setup of The Joy online store Addition of the automated advertising module Start of expansion to Japan, South Korea, Great Britain.
10
2020
Addition of the survey module Integration of POS terminals Addition of the community module Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore.
11
2021
Diversification of business activities (other types of services) Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar.
12
2022
Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine.
