This project is designed to put an end to the hostcentric content model of content sharing - where market activity is coordinated by websites like imgur and youtube - and replace it with a single decentralized market for content hosting and sharing which connects content creators, marketers, and users through a cryptographic monetary instrument: the SUP token.
In 2005, Supload was created as a way of sharing images amongst friends and forum communities, General [M]ayhem, [H]ardForum, and SomethingAwful in particular. After a few years of success, the site expanded
its offering to audio, video, and generic file hosting, competing against sites such as ImageShack, TinyPic, and MegaUpload. Funded entirely by on-site advertisement, Supload reached Alexa’s "top 1000 sites" in the USA with a staff consisting of a single person