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Photochain
Rewriting the Rules for Monetizing Your Images
Photochain revolutionizes the status quo of photography trading. It is a decentralized, peer-to-peer image platform on blockchain with fair conditions, attractive incentivisation mechanisms, lowest fees in the market and full control over the content, price and license type for the photographer. On the IPFS Photochain database, each uploaded photo is linked to a photographer through a blockchain transaction. This link cannot be removed or manipulated in any way. Photochain is in the pole position and ready to disrupt the monopolized photography industry with a great, experienced and influential team and board of advisors.
We recently won 3rd place in the ICO Pitch Competition at the Blockchain Leadership. Thanks to our attractive demo MVP, the judges could see envision exactly what the final product will look like in addition to what we will achieve for photographers.
We are partnered with the highly rated Blockchain Zoo (top 3 blockchain consulting firm world wide).
Photochain is a blockchain based, peer-to-peer platform for stock photography. Using blockchain technology, Photochain returns the control over licensing, copyright, and trading back to photographers. Mediated by Smart Contracts, Photochain enables a fairer, more efficient, and secure transaction directly between artists and buyers.
Photochain is created around 4 key pillars:
P2P Marketplace We want buyers and sellers determine their own terms of sale, so we allow them to trade directly with one another. Using blockchain to remove the need for costly processing, we guarantee photographers to receive 95% of the earnings from their works.
Easy Onboarding A simple identity verification for all photographers. Unlike with traditional photostocks which require lots of prerequisites, a user can be actively selling work in minutes. The removal of prerequisites further allows the platform to be fully accessible and profitable to hobby, amateur and professional photographers alike.
Digital Copyright Chain Our decentralized database ensures each uploaded photo is hashed into the blockchain and permanently linked to its owner. This link cannot be changed removed or manipulated in any way. Any further uploaded image is also hashed and compared to the existing DCC for copyright fraud. Additionally due to the permanent link, any misuse of the image outside of paid licenses is easily detectable.
Crypto Economy We are helping to build a crypto economy, where we have more control over our data. A fairer economy where you are rewarded for your work. We believe photographers deserve fair compensation for their efforts and their creativity.
Board Advisor- Early Adoption and Strategic Partnerships Rated on Apr 11, 2018
5
5
1
4%
Team is great. Technology is good
Vision is great.
after reading whitepaper with an emphasis on value proposition and ROI, I do not see this as a good invesment.
Ralf GerteisICO team member replied on 12 Apr 2018
Dear Douglas
Thank you very much for your great rating for the Team and Vision.
So far, we were very convincing on the topics potential, value proposition, ROI and the assessment from an investment attractivity point of view.
No matter if you look at the ROI from an ICO participation or from a shareholder side we are convinced to have a very strong case as we differ also from most ICO’s that have no substance and distinct use case. The stock photography industry is monopolized and the current conditions for selling photos are extremely unfavorable for the contributors as well as for the buyers. The most popular player charges in average 77% commission, Photochain’s base commission is 5% and with premium packages 10 or max. 15%. These high commissions are also a reason why only a fragment of photos is published on photostocks and that many professional photographers try it with own websites (but they don’t have the reach). So, there is a huge market potential for our solution in this 4b USD market (until 2020) and our aggressive target is to reach a market share of 10% until the end of 2020 if we reach hard cap from what we are fully convinced as we are in late negotiation stage with huge investors.
From a technology perspective, we are the only blockchain-based venture in the area of monetization of visual content with a running prototype on Ethereum Testnet and using latest IPFS storage tech (what made us an award winning ICO at the Blockchain Leadership Summit in Zurich). And with our technology partnership with CopyTrack we have also a strong partner for our Digital Rights Management solution. And we secured technical key resources that will guarantee a fast development of the final solution.
Our strong future organic growth + acquisitions of mid-sized photostocks will generate a high token demand. We calculate already in 2019 with a multiple round-turn of our tokens compared to the total token amount (230m PHT tokens). With lean structures, a strong community based approach as well as whitelabeling of our solution (already several interested ICO’s) we will be at the same time able to make this also a very profitable business. No matter if you purchase tokens during our ICO or if you are a shareholder, we are fully convinced that Photochain will be the right choice.
We are a utility token based venture and can't give any outlook or guarantees about the token price development. This is prohibited. But what we can is to show (outlined in the above statement) what our plans are, how does that influence the token demand and how we handle token economics as this is another important factor for the ICO participants. We took various measurements for a healthy token economy like incentivation schemes for token holders with a certain threshold, special features which can be bought with tokens, various lock-up periods with many different end dates also included in the main sale as voluntary option with add. discount.
In the name of Photochain – we fully respect your opinion, but if these explanations gave you some new insights, we would be happy if you can re-assess your rating. And if you need more information about our business planning, please let us know.
ICO Advisor | ICO Communications Expert Rated on May 30, 2018
4
4
4
4%
Good team and promising idea if it is executed properly with a comprehensive marketing strategy as this market is competitive. Further, the copyright infringement is now common in developing countries that can be a big challenge for the project to achieve success.
The team is excellent.
I like the idea to protect and develop creators and artists very much.
The road map of the financial plan is optimistic and I am a little worried.
ICO Marketing Expert | Launch Strategist | Global Branding and Fundraising Master Rated on Jun 13, 2018
5
4
4
4%
This is a solution that addresses IP around photography is an amazing concept if implemented correctly. Due to competition by giants in stock photography, the PHT team needs to work harder. But I do see team to have great names in there which makes me confident.
ICO Advisor, 50+ ICOs since 2016, Founder and Publisher of Blockchain News, partner Blockchain Partners, founder Cryptoassets Design Group Rated on Apr 6, 2018
5
5
5
4%
Finally a solution that addresses IP around photography. The incumbents in this space are horrific. Getty tried to charge Carol Highsmith for her own photo - and she had donated her life's work 18,000 of her photos that she had already donated to the public for free, via the Library of Congress. Awesome!
This is good overall, i like this and see good potential in this. Think the caps are high , but also good to see advisors who are relevant to project and not a rap sheet of 'names'
Ralf GerteisICO team member replied on 24 Apr 2018
Dear Paul
Thank you very much for your positive rating and assessment of the potential of Photochain - highly appreciated!
Regarding the caps: Our total (max.) amount of tokens is 230m PHT tokens and our effective hard cap for sale (all sale stages) is 180m PHT tokens. If all discounts are considered we calculate with a hard cap of around 14m USD.
I think Photochain creates a new opportunity for people in the photography industry, to license their images in a better way. I believe there is a big economic gap in the industry that could be solved by the use of Photochain. Great team as well. Good luck team!
Blockchain ICO Consultant / Advisor. Founder at Crypto Consulting and Investments LTD. Rated on May 23, 2018
5
5
4
3%
This idea has a lot of potential, it's certainly an area that can benefit greatly from blockchain technology. A strong team and a good set of advisors are leading this
Blockchain Consultant, MBA, LSSGB, Former USA Financial Advisor, Insurance Agent Rated on May 24, 2018
5
5
5
3%
In my opinion this is a good idea. Especially with Search engines ranking pages with unique photos. The idea to cut out the middleman and go straight to the photographer is a good idea I think if done in the right way, especially with people/companies stealing images without paying the photographer, this is becoming more of an important issue that needs to be fixed.
ICO Analyst|Content Writer|Trader| CFA Charterholder|Consultant Rated on May 11, 2018
4
3
3
3%
Great Idea, competitive space though as many others are doing the same.
stock photography is a big business and i can definitely see the blockchain application here as it related to copyrights and ownership, but why does this need a token? It doesn't.
You can put stock photography on a newer, scalable, and fast blockchain (not bitcoin or ethereum blockchain for now until those issues are resolved) and people can pay in fiat or BTC. There is no need for a PHT token in my opinion
Serial Entrepreneur | Growth Hacking ICOs & Blockchain Services| Advisory Rated on Apr 12, 2018
4
4
3
2%
Good and reasonable vision, focusing on an essential problem. As attractive that direction is, as big the competitors will as soon as the adoption starts to rise. The product itself doesn't seem finished yet but I'm convinced they will deliver.
ICO Marketing / Influencer Marketing / Crypto Trader Rated on Aug 19, 2018
5
4
5
2%
Overall the team and advisory board seem solid as well. As a photographer I see this as a useful product and a great area to tackle by the team. Project seems to have tons potential if executed properly in my opinion.
Professor of Finance and Entrepreneurship Rated on Apr 11, 2018
5
4
3
2%
Team
Pros:
- a lot of knowledge and experience with UX and tech
Cons:
-
Vision
Pros:
- distribution platform for photos where the content provider gets a fair share
Cons:
- distribution with moderators but less a community,
Product
Pros:
- creators get finally a fair share
- low fees for the creators
- moderation and reward system
Cons:
- censors offensive content quite massively
- pure utility token
- Management & Team & Legal getting 14% of the tokens
- 4% of the tokens for Advisors
updated 11.04.18 after new information from Ralf Gerteis
ICO Advisor | Blockchain Consultant |Marketing Professional | Digital Strategist Rated on Apr 25, 2018
5
2
3
2%
Good use case to store and guard photo IP on the blockchain. Solid team and advisors.
Success will be about execution and speed of adoption/marketing (i.e. fast building both sides of the marketplace), acquisition & partnerships of stock sites and adoption/marketing.
The competition is crowded and if adoption doesn't go quick enough competition will include
Weak point imo is the vision (no roadmap after Q318), optimistic financials and the Photochain coin. There is no real need for a coin and there is no option to use fiat which will block mainstream adoption nowadays. The expected volatility of the coin is a problem for both buyers and sellers.
Finally 1M+ transactions out of 750K photos in 2018 looks way too optimistic.
i hop you succeed and put focus on mainstream adoption and filling the marketplace quickly.
Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.
Ratings and ICO analyzer results are being updated (re-calculated) every few hours.
Idea, development of business case and market research.
2
June 2017
Prototyping:
Project evaluation. Development of the DApp prototype. Starting to form a team.
3
October - December 2017
Preparation for crowdsale:
Marketing and preparation activities.
Getting support from blockchain and photography community.
Registering company in Estonia.
Starting to form advisory team.
4
January 2018
Private ICO pre-sale:
Private Pre-Sale at special discounts for early supporters.
Developing new partnerships.
On-boarding Beta Customers/Advocates
Preparing ICO platform provided by Swisscom Blockchain AG.
5
April - June 2018
Main ICO sale - Part:
Executing ICO with different stages and discounts.
Establishing a connection to the Cryptovalley.
Meeting regulatory compliance requirements.
New collaboration in the photography industry.
6
June - July 2018
ICO on pause - Focus on Business Development:
Strategic company decision to pause the ICO in order to focus all resources on developing the prototype and
boosting business development.
7
August - September 2018
Main ICO sale - Part 2 & Prototype Release:
Resumption of the ICO with different stages and discounts.
Photochain DApp beta release.
Continuing business and product development.
Minting of Photon tokens at the end of the ICO.
8
July - November 2018
Prepare go-to market:
Continuous development of the Photochain DApp.
Mainstream adoption campaigns for Photography industry.
Expanding development team.
Photography influencer support campaigns.
Trading Smart Contracts on Ethereum Mainnet.
Adoption of Photon token/fiat exchange.
Implementation of new IP Rights management.
Acquisition campaigns (photography stocks) for fast scaling.
Preparing operational services.
Fostering key partnerships within the photography and copyright industry.
9
Q4 2018
Launch Platform:
Photochain API for better integration with other services.
Partnering with market leading brand in the photography industry.
Photochain Web - DApp 1.0 with basic functionality on main OS.
Launch support services.
Continue developing Photochain DApp.
10
Q1 - Q2 2019
Business Development:
Client growth strategy.
Accept new forms of payment.
3rd Party Integrations.
Integrating with other media blockchain DApps.
Simplification & Improvement of UI.
Paid micro services for strong revenue.
11
Q3 - Q4 2019
Market Expansion:
Readiness for the complete mass adoption.
Blockchain as protocol in the background.
Partnerships with agencies.
Stabilizing the vitality of the Photochain ecosystem.
Supporting hardware gadgets for Photochain (camera support for direct uploading of photos to Photochain)
