About Photochain
Photochain is a blockchain based, peer-to-peer platform for stock photography. Using blockchain technology, Photochain returns the control over licensing, copyright, and trading back to photographers. Mediated by Smart Contracts, Photochain enables a fairer, more efficient, and secure transaction directly between artists and buyers.
Photochain is created around 4 key pillars:
P2P Marketplace
We want buyers and sellers determine their own terms of sale, so we allow them to trade directly with one another. Using blockchain to remove the need for costly processing, we guarantee photographers to receive 95% of the earnings from their works.
Easy Onboarding
A simple identity verification for all photographers. Unlike with traditional photostocks which require lots of prerequisites, a user can be actively selling work in minutes. The removal of prerequisites further allows the platform to be fully accessible and profitable to hobby, amateur and professional photographers alike.
Digital Copyright Chain
Our decentralized database ensures each uploaded photo is hashed into the blockchain and permanently linked to its owner. This link cannot be changed removed or manipulated in any way. Any further uploaded image is also hashed and compared to the existing DCC for copyright fraud. Additionally due to the permanent link, any misuse of the image outside of paid licenses is easily detectable.
Crypto Economy
We are helping to build a crypto economy, where we have more control over our data. A fairer economy where you are rewarded for your work. We believe photographers deserve fair compensation for their efforts and their creativity.
Whitepaper
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Ratings

Rated on Mar 27, 2018

Rated on Apr 8, 2018

Rated on May 23, 2018
This idea has a lot of potential, it's certainly an area that can benefit greatly from blockchain technology. A strong team and a good set of advisors are leading this

Rated on Apr 5, 2018

Rated on Apr 4, 2018

Rated on Apr 23, 2018
This is good overall, i like this and see good potential in this. Think the caps are high , but also good to see advisors who are relevant to project and not a rap sheet of 'names'


Rated on Aug 31, 2018
The team is excellent.
I like the idea to protect and develop creators and artists very much.
The road map of the financial plan is optimistic and I am a little worried.

Rated on Sep 6, 2018
I think Photochain creates a new opportunity for people in the photography industry, to license their images in a better way. I believe there is a big economic gap in the industry that could be solved by the use of Photochain. Great team as well. Good luck team!

Rated on Apr 9, 2018

Rated on Apr 2, 2018
I see big things coming for this ICO.
Had a great chat with the team, they are determined and passionate about their project. I see nothing but success on their minds

Rated on May 30, 2018
Good team and promising idea if it is executed properly with a comprehensive marketing strategy as this market is competitive. Further, the copyright infringement is now common in developing countries that can be a big challenge for the project to achieve success.
Good luck and happy to test it out.

Rated on Apr 8, 2018

Rated on Mar 22, 2018
It's a compelling idea, and a good example of a viable blockchain usecase.
Team looks well fleshed out, challenge will be to execute faster than others - as they will not be the only people trying to pull this off.

Rated on Apr 6, 2018
Finally a solution that addresses IP around photography. The incumbents in this space are horrific. Getty tried to charge Carol Highsmith for her own photo - and she had donated her life's work 18,000 of her photos that she had already donated to the public for free, via the Library of Congress. Awesome!

Rated on Apr 13, 2018

Rated on Apr 12, 2018
Good and reasonable vision, focusing on an essential problem. As attractive that direction is, as big the competitors will as soon as the adoption starts to rise. The product itself doesn't seem finished yet but I'm convinced they will deliver.

Rated on Apr 25, 2018
Good use case to store and guard photo IP on the blockchain. Solid team and advisors.
Success will be about execution and speed of adoption/marketing (i.e. fast building both sides of the marketplace), acquisition & partnerships of stock sites and adoption/marketing.
The competition is crowded and if adoption doesn't go quick enough competition will include
Weak point imo is the vision (no roadmap after Q318), optimistic financials and the Photochain coin. There is no real need for a coin and there is no option to use fiat which will block mainstream adoption nowadays. The expected volatility of the coin is a problem for both buyers and sellers.
Finally 1M+ transactions out of 750K photos in 2018 looks way too optimistic.
i hop you succeed and put focus on mainstream adoption and filling the marketplace quickly.

Rated on Mar 27, 2018

Rated on Apr 10, 2018

Rated on Apr 7, 2018
Great idea and good work on the MVP! I believe Photochain can easily attract a lot of users!

Rated on Apr 2, 2018
Nice project, definitely fit the needs for people, but it would be crowded soon for the decentralized system upon IPFS.

Rated on Aug 19, 2018
Overall the team and advisory board seem solid as well. As a photographer I see this as a useful product and a great area to tackle by the team. Project seems to have tons potential if executed properly in my opinion.

Rated on May 11, 2018
Great Idea, competitive space though as many others are doing the same.
stock photography is a big business and i can definitely see the blockchain application here as it related to copyrights and ownership, but why does this need a token? It doesn't.
You can put stock photography on a newer, scalable, and fast blockchain (not bitcoin or ethereum blockchain for now until those issues are resolved) and people can pay in fiat or BTC. There is no need for a PHT token in my opinion

Rated on Apr 11, 2018
Team
Pros:
- a lot of knowledge and experience with UX and tech
Cons:
-
Vision
Pros:
- distribution platform for photos where the content provider gets a fair share
Cons:
- distribution with moderators but less a community,
Product
Pros:
- creators get finally a fair share
- low fees for the creators
- moderation and reward system
Cons:
- censors offensive content quite massively
- pure utility token
- Management & Team & Legal getting 14% of the tokens
- 4% of the tokens for Advisors
updated 11.04.18 after new information from Ralf Gerteis
Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.
Ratings and ICO analyzer results are being updated (re-calculated) every few hours.
Press Releases
Blog
Financial
Token info
Bonus
Community Sale | |
Days 1 to 3 | 30% |
Braveheart Sale | |
Days 1 to 10 | 30% |
Days 11 to 30 | 20% |
Remnant Sale | |
Days 1 to 10 | 10% |
Days 11 to 20 | 5% |
Investment info
Milestones
Idea & Business Case:
Idea, development of business case and market research.
Prototyping:
Project evaluation. Development of the DApp prototype. Starting to form a team.
Preparation for crowdsale:
Marketing and preparation activities.
Getting support from blockchain and photography community.
Registering company in Estonia.
Starting to form advisory team.
Private ICO pre-sale:
Private Pre-Sale at special discounts for early supporters.
Developing new partnerships.
On-boarding Beta Customers/Advocates
Preparing ICO platform provided by Swisscom Blockchain AG.
Main ICO sale - Part:
Executing ICO with different stages and discounts.
Establishing a connection to the Cryptovalley.
Meeting regulatory compliance requirements.
New collaboration in the photography industry.
ICO on pause - Focus on Business Development:
Strategic company decision to pause the ICO in order to focus all resources on developing the prototype and
boosting business development.
Main ICO sale - Part 2 & Prototype Release:
Resumption of the ICO with different stages and discounts.
Photochain DApp beta release.
Continuing business and product development.
Minting of Photon tokens at the end of the ICO.
Prepare go-to market:
Continuous development of the Photochain DApp.
Mainstream adoption campaigns for Photography industry.
Expanding development team.
Photography influencer support campaigns.
Trading Smart Contracts on Ethereum Mainnet.
Adoption of Photon token/fiat exchange.
Implementation of new IP Rights management.
Acquisition campaigns (photography stocks) for fast scaling.
Preparing operational services.
Fostering key partnerships within the photography and copyright industry.
Launch Platform:
Photochain API for better integration with other services.
Partnering with market leading brand in the photography industry.
Photochain Web - DApp 1.0 with basic functionality on main OS.
Launch support services.
Continue developing Photochain DApp.
Business Development:
Client growth strategy.
Accept new forms of payment.
3rd Party Integrations.
Integrating with other media blockchain DApps.
Simplification & Improvement of UI.
Paid micro services for strong revenue.
Market Expansion:
Readiness for the complete mass adoption.
Blockchain as protocol in the background.
Partnerships with agencies.
Stabilizing the vitality of the Photochain ecosystem.
Supporting hardware gadgets for Photochain (camera support for direct uploading of photos to Photochain)