ICO Investment Advisory
Photochain is a blockchain based, peer-to-peer platform for stock photography. Using blockchain technology, Photochain returns the control over licensing, copyright, and trading back to photographers. Mediated by Smart Contracts, Photochain enables a fairer, more efficient, and secure transaction directly between artists and buyers.
Photochain is created around 4 key pillars:
We want buyers and sellers determine their own terms of sale, so we allow them to trade directly with one another. Using blockchain to remove the need for costly processing, we guarantee photographers to receive 95% of the earnings from their works.
A simple identity verification for all photographers. Unlike with traditional photostocks which require lots of prerequisites, a user can be actively selling work in minutes. The removal of prerequisites further allows the platform to be fully accessible and profitable to hobby, amateur and professional photographers alike.
Digital Copyright Chain
Our decentralized database ensures each uploaded photo is hashed into the blockchain and permanently linked to its owner. This link cannot be changed removed or manipulated in any way. Any further uploaded image is also hashed and compared to the existing DCC for copyright fraud. Additionally due to the permanent link, any misuse of the image outside of paid licenses is easily detectable.
We are helping to build a crypto economy, where we have more control over our data. A fairer economy where you are rewarded for your work. We believe photographers deserve fair compensation for their efforts and their creativity.
Fund Your Dreams
Rated on Mar 29, 2018
A promising idea if well implemented. The team deserves 5 as well
Rated on Mar 31, 2018
Solid team, interesting idea
Rated on Apr 11, 2018
Team is great. Technology is good
Vision is great.
after reading whitepaper with an emphasis on value proposition and ROI, I do not see this as a good invesment.
Thank you very much for your great rating for the Team and Vision.
So far, we were very convincing on the topics potential, value proposition, ROI and the assessment from an investment attractivity point of view.
No matter if you look at the ROI from an ICO participation or from a shareholder side we are convinced to have a very strong case as we differ also from most ICO’s that have no substance and distinct use case. The stock photography industry is monopolized and the current conditions for selling photos are extremely unfavorable for the contributors as well as for the buyers. The most popular player charges in average 77% commission, Photochain’s base commission is 5% and with premium packages 10 or max. 15%. These high commissions are also a reason why only a fragment of photos is published on photostocks and that many professional photographers try it with own websites (but they don’t have the reach). So, there is a huge market potential for our solution in this 4b USD market (until 2020) and our aggressive target is to reach a market share of 10% until the end of 2020 if we reach hard cap from what we are fully convinced as we are in late negotiation stage with huge investors.
From a technology perspective, we are the only blockchain-based venture in the area of monetization of visual content with a running prototype on Ethereum Testnet and using latest IPFS storage tech (what made us an award winning ICO at the Blockchain Leadership Summit in Zurich). And with our technology partnership with CopyTrack we have also a strong partner for our Digital Rights Management solution. And we secured technical key resources that will guarantee a fast development of the final solution.
Our strong future organic growth + acquisitions of mid-sized photostocks will generate a high token demand. We calculate already in 2019 with a multiple round-turn of our tokens compared to the total token amount (230m PHT tokens). With lean structures, a strong community based approach as well as whitelabeling of our solution (already several interested ICO’s) we will be at the same time able to make this also a very profitable business. No matter if you purchase tokens during our ICO or if you are a shareholder, we are fully convinced that Photochain will be the right choice.
We are a utility token based venture and can't give any outlook or guarantees about the token price development. This is prohibited. But what we can is to show (outlined in the above statement) what our plans are, how does that influence the token demand and how we handle token economics as this is another important factor for the ICO participants. We took various measurements for a healthy token economy like incentivation schemes for token holders with a certain threshold, special features which can be bought with tokens, various lock-up periods with many different end dates also included in the main sale as voluntary option with add. discount.
In the name of Photochain – we fully respect your opinion, but if these explanations gave you some new insights, we would be happy if you can re-assess your rating. And if you need more information about our business planning, please let us know.
Rated on Mar 27, 2018
Rated on Apr 4, 2018
Rated on Apr 8, 2018
Passed on kyc
Great team and advisory board ....
Rated on Apr 6, 2018
Finally a solution that addresses IP around photography. The incumbents in this space are horrific. Getty tried to charge Carol Highsmith for her own photo - and she had donated her life's work 18,000 of her photos that she had already donated to the public for free, via the Library of Congress. Awesome!
Rated on Apr 23, 2018
This is good overall, i like this and see good potential in this. Think the caps are high , but also good to see advisors who are relevant to project and not a rap sheet of 'names'
Thank you very much for your positive rating and assessment of the potential of Photochain - highly appreciated!
Regarding the caps: Our total (max.) amount of tokens is 230m PHT tokens and our effective hard cap for sale (all sale stages) is 180m PHT tokens. If all discounts are considered we calculate with a hard cap of around 14m USD.
Rated on May 30, 2018
Good team and promising idea if it is executed properly with a comprehensive marketing strategy as this market is competitive. Further, the copyright infringement is now common in developing countries that can be a big challenge for the project to achieve success.
Good luck and happy to test it out.
Rated on Jun 13, 2018
This is a solution that addresses IP around photography is an amazing concept if implemented correctly. Due to competition by giants in stock photography, the PHT team needs to work harder. But I do see team to have great names in there which makes me confident.
Rated on Apr 5, 2018
Rated on May 4, 2018
Like the idea could be great project
Rated on May 23, 2018
This idea has a lot of potential, it's certainly an area that can benefit greatly from blockchain technology. A strong team and a good set of advisors are leading this
Rated on Apr 9, 2018
Rated on May 24, 2018
In my opinion this is a good idea. Especially with Search engines ranking pages with unique photos. The idea to cut out the middleman and go straight to the photographer is a good idea I think if done in the right way, especially with people/companies stealing images without paying the photographer, this is becoming more of an important issue that needs to be fixed.
*Please see my profile for disclosures
Rated on Apr 2, 2018
Need working product
Rated on Apr 2, 2018
I see big things coming for this ICO.
Had a great chat with the team, they are determined and passionate about their project. I see nothing but success on their minds
Rated on Mar 22, 2018
It's a compelling idea, and a good example of a viable blockchain usecase.
Team looks well fleshed out, challenge will be to execute faster than others - as they will not be the only people trying to pull this off.
Rated on May 11, 2018
Great Idea, competitive space though as many others are doing the same.
stock photography is a big business and i can definitely see the blockchain application here as it related to copyrights and ownership, but why does this need a token? It doesn't.
You can put stock photography on a newer, scalable, and fast blockchain (not bitcoin or ethereum blockchain for now until those issues are resolved) and people can pay in fiat or BTC. There is no need for a PHT token in my opinion
Rated on Apr 8, 2018
Rated on Apr 2, 2018
Nice project, definitely fit the needs for people, but it would be crowded soon for the decentralized system upon IPFS.
Rated on Apr 13, 2018
Rated on Apr 7, 2018
Great idea and good work on the MVP! I believe Photochain can easily attract a lot of users!
Rated on Apr 12, 2018
Good and reasonable vision, focusing on an essential problem. As attractive that direction is, as big the competitors will as soon as the adoption starts to rise. The product itself doesn't seem finished yet but I'm convinced they will deliver.
Rated on Apr 11, 2018
- a lot of knowledge and experience with UX and tech
- distribution platform for photos where the content provider gets a fair share
- distribution with moderators but less a community,
- creators get finally a fair share
- low fees for the creators
- moderation and reward system
- censors offensive content quite massively
- pure utility token
- Management & Team & Legal getting 14% of the tokens
- 4% of the tokens for Advisors
updated 11.04.18 after new information from Ralf Gerteis
Rated on Apr 25, 2018
Good use case to store and guard photo IP on the blockchain. Solid team and advisors.
Success will be about execution and speed of adoption/marketing (i.e. fast building both sides of the marketplace), acquisition & partnerships of stock sites and adoption/marketing.
The competition is crowded and if adoption doesn't go quick enough competition will include
Weak point imo is the vision (no roadmap after Q318), optimistic financials and the Photochain coin. There is no real need for a coin and there is no option to use fiat which will block mainstream adoption nowadays. The expected volatility of the coin is a problem for both buyers and sellers.
Finally 1M+ transactions out of 750K photos in 2018 looks way too optimistic.
i hop you succeed and put focus on mainstream adoption and filling the marketplace quickly.
Rated on Mar 27, 2018
Rated on Apr 10, 2018
Rated on Aug 19, 2018
Overall the team and advisory board seem solid as well. As a photographer I see this as a useful product and a great area to tackle by the team. Project seems to have tons potential if executed properly in my opinion.
Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.
Ratings and ICO analyzer results are being updated (re-calculated) every few hours.
TeamApply as an advisor
Sales and Investment Relations
Technology and Software Architecture Analyst
Photographer Relationships Officer
Financial Strategy Manager
Paulo Renato Dallagnol
Strategy and PR Adviser
ICO, Investment and Strategy Advisor
Blockchain and Investor Relations Advisor
Crypto Tax & Accounting Adviser
ICO Advisor / CEO Copytrack
Digital Marketing Advisor
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Idea & Business Case:
Idea, development of business case and market research.
Project evaluation. Development of the DApp prototype. Starting to form a team.
Preparation for crowdsale:
Marketing and preparation activities.
Getting support from blockchain and photography community.
Registering company in Estonia.
Starting to form advisory team.
Private ICO pre-sale:
Private Pre-Sale at special discounts for early supporters.
Developing new partnerships.
On-boarding Beta Customers/Advocates
Preparing ICO platform provided by Swisscom Blockchain AG.
Main ICO sale - Part:
Executing ICO with different stages and discounts.
Establishing a connection to the Cryptovalley.
Meeting regulatory compliance requirements.
New collaboration in the photography industry.
ICO on pause - Focus on Business Development:
Strategic company decision to pause the ICO in order to focus all resources on developing the prototype and
boosting business development.
Main ICO sale - Part 2 & Prototype Release:
Resumption of the ICO with different stages and discounts.
Photochain DApp beta release.
Continuing business and product development.
Minting of Photon tokens at the end of the ICO.
Prepare go-to market:
Continuous development of the Photochain DApp.
Mainstream adoption campaigns for Photography industry.
Expanding development team.
Photography influencer support campaigns.
Trading Smart Contracts on Ethereum Mainnet.
Adoption of Photon token/fiat exchange.
Implementation of new IP Rights management.
Acquisition campaigns (photography stocks) for fast scaling.
Preparing operational services.
Fostering key partnerships within the photography and copyright industry.
Photochain API for better integration with other services.
Partnering with market leading brand in the photography industry.
Photochain Web - DApp 1.0 with basic functionality on main OS.
Launch support services.
Continue developing Photochain DApp.
Client growth strategy.
Accept new forms of payment.
3rd Party Integrations.
Integrating with other media blockchain DApps.
Simplification & Improvement of UI.
Paid micro services for strong revenue.
Readiness for the complete mass adoption.
Blockchain as protocol in the background.
Partnerships with agencies.
Stabilizing the vitality of the Photochain ecosystem.
Supporting hardware gadgets for Photochain (camera support for direct uploading of photos to Photochain)