The first solution built into the network will be MADnet Books, a decentralized payment rail that allows advertisers to stake insertion orders into the MAD Network. This payment rail will open a tokenized marketplace for exchanging the value of an ad impression.
The next layer built within the MAD Network will be MADnet Core, a decentralized ad server and exchange. MADnet Core will store, match and serve ads propagated through the network. MADnet Core is powered by a proof-of-real-work algorithm that combs through large amounts of ad requests and campaigns to find the best possible match.
MADnet Data is a decentralized data management platform (DMP) that will capture information from the use of the MAD Network and allow participants to exchange data in a peer-to-peer architecture.
HOW MAD WORKS
Connecting Advertisers and Publishers
- Advertiser creates insertion order on MADnet Books by staking MADtoken
- Ad request information is propagated to MADnet Core
- Ad serving miners compete to find the best possible match
- Smart contracts within MADnet Books pay publishers and miners as the advertisement plays in near-real-time.