Farm2Kitchen

"Soft cap2,000,000 USD
Hard cap9,000,000 USD"

"This business has grown from a modest initial investment of $60,000 raised from friends and family."

Good concept with ability to scale through the farmers will be key.

Farm2Kitchen is a very interesting looking project, and they have a strong team with experience in the right areas leading it. The vision is also good and I look forward to seeing the product further down the line.

I like this as a concept and thnk that the team is very strong to execute this . Team is marked down due to the amount of tokens for advisors who are getting same amount as the team. On the full raise tokens for advisors are 1.8M USD and that I think is excessive and it makes no sense to me to have team and advisors getting the same amount. I can see chances for traction and like the use of hyperledger. The raise does seem high on assumption most dev will be done in India . It would be important to understand if any dev work was being done by related companies and at what margins or pricing Overall I like it but advisors tokens and total raise seem out of line

White paper - The white paper has outlined the problem plaguing supply chain in food industry but has failed to address how they would bring it on distributed ledger (using QR codes? RFID? Lot number tracking? Other possibilities). For this business to grow, a lot of collaborations are necessary to be made but no mention of partners or affiliates. The white paper also lacks a clear goal of future business development beyond the obvious roadmap.

Team - The team composition reflects a healthy mixture of various capabilities needed to make the project click and the team is experienced in their respective industry. This makes it strong and possibly able to deliver on their promises.

Tokenomics - The tokenomics is easy to understand including the reasonable use of funds. The tokens have vesting period for both advisors and founders with 10% each for both. The unsold token is will presumably be burnt (Is it hard coded in the token distribution code or would be done manually?- No information.

Business Model - The business model requires partnerships and collaborations which has not been highlighted. Requires the active participation from various fields for the tokens to be self-sustainable. The buyback offer is good for investors; but achieving operational profit by 2020 is a bit too soon. Generally, a successful product based ICO breaks even by 3-5 years (unless it’s an exchange) Clarifications?

MVP/ DApp/ Working Product  - No working model yet or even an MVP. This makes the project a bit on the weaker side despites its promising idea and strong team.

Based on inputs and recent events, I am re-rating the project-
KYC Passed.
"It’s a B2B project. It’s a democratic solution and we don’t expect the cost of food to go up significantly with this. The idea is the restaurants will pay the same what they pay right not but just cut out too many middlemen" - Reply from team.
Partnership with MoolyaCoin for scaling.

Re-Rating the project again based on the information like IEO, adding team members and ofcourse an MVP which looks simple & attractive.

Supply Chain Management is a very clear use case of Blockchain Tech; I am not really impressed with the business model nor the way the platform will operate the supply chain operations, as none of them were clearly explained in the whitepaper.
The project is interesting and I hope they will present a working infrastructure as soon as possible.
Best of luck!

Team: Team is quite strong and experienced in the industry. The most important that they have strong advisory board for the ICO process.

Product: The team wants to create decentralized Food Traceability platform on the Blockchain. They have similar project experience, which is very promising.

The project looks very interesting to me. The 40-page whitepaper is professional and gives good sense of the business. The roadmap starts in Q4 2017 and shows relevant deliverables.

The project team claims first mover advantage in building a decentralized platform for connecting parties across the Food Supply Chain.

There is track record having operated online and retail stores for several years. Another positive is an existing network of producers and farmers. This relationship should boost adoption of the technology platform being developed.

The project team is planning an IEO which should provide additional transparency and liquidity for investors.

As always I am completely happy when people prove me 100% wrong.

After further review, this company has a solid operational plan and understanding of the agricultural market.

I wish them continued success.