About BuyAnyLight (BAL)
BuyAnyLight (BAL) is an innovative platform that strives to decentralize the process of LED light sourcing by reducing the role of intermediaries while offering lighting products at the most competitive market rates. The platform harnesses the power of blockchain combined with artificial intelligence (AI) and Big Data to enable consumers and manufacturers to acquire or source lighting products in a seamless, secure, and cost-effective way.
Currently, the BAL Platform and all of its modules are deployed as a centralized architecture. However, in our bid to expand and scale our platform on a global scale and to take advantage of the features offered by blockchain and cryptography, the BAL Marketplace will be decentralized and extended as per the roadmap.
The BAL Platform will serve as a replacement for centralized e-commerce marketplaces of lighting products, with the capacity to expand to other business areas e.g., construction industry, pharma industry, gold and precious metal industry, and food industry as well.
We are confident that the trustless execution of the sourcing process enabled by the BuyAnyLight platform is a business that will grow, adding trust among the parties with the evolution of blockchain and transactions carried out on the distributed ledger. By integrating sophisticated technologies such as AI, machine learning, geo-location tracking, blockchain, and smart contracts, we will provide a decentralized marketplace that has no analogs to date in the centralized Internet.
Standout Features:
- Live platform both for buyers and suppliers
- Innovative platform with no direct competitor
- Acquired USD 2 Million during the Seed Funding Round
- Funded and supported by Almani Lighting LLC UAE and Almani Lighting Gmbh Germany
- Guaranteed ROI on private round sale investments
- Dedicated Team comprising of over 30 members
- Partnership with more than 300 manufacturers
- Supported by Embassy of Germany in the Light Middle East Fair
- Market opportunity of over USD 112.5 Billion by 2025
- Agile marketing strategy
Whitepaper
Missing whitepaper? Let us know.
Ratings

Rated on Oct 19, 2019
Modified on Jan 3, 2020
→ Blockchain Advantage - ✅❤️
→ White Paper - ✅
→ Team Composition - ✅
→ Token Economics - ⛔️
→ Business Model - ✅
→ Social Media Presence - ✅
→ Collaborations & partnerships - ✅
→ Fund Allocation - ✅
→ Legal Loopholes - ⛔️
→ MVP/ DApp/ Working Product - ✅
Advantage -
The team is experienced and the business is already operational. They have focussed on a niche market, which is well worth it. The WP is concise but lacks details regarding a few issues. The WebApp is operational and fully functional.
Disadvantage -
The soft cap of 4 million US$ and hard cap of 8 million US$ is unjustified due to lack of financials. The platform is for improving the operations process but unfortunately it does not include supply chain traceability of the bulbs which it should to have a holistic approach. Lack of KYC+AML (failure of KYC process even on ICO Bench) and Legal eagles among others raises a question mark.
You can find my ratings methodology here- https://medium.com/@krishnenduchatterjee/ico-evaluation-investing-a-vc-perspective-for-investment-over-greedy-short-term-returns-433f6f9e13d8
With view of the comments -
"Dear Krishnendu Chatterjee,
We appreciate your time and efforts looking into the BuyAnyLight project, and we are glad that you liked the overall idea.
While going through your review, you raised some questions, which we certainly would like to answer and explain to you.
1. Lack of financials: The word financials here is not clear, so can you please explain what exactly do you mean by that. For your information, we would like to point out that the BuyAnyLight platform has already acquired a seed-round investment of USD 2 Million. Moreover, complete tokenomics are mentioned within our site and across all of our documents i.e., white paper, pitch deck, and the one-pager.
2. The platform doesn't include traceability of the led bulbs.
Sir, we would like to point out that the white paper has clearly elaborated on the supply chain and traceability part. In fact, that has been added among the main issues faced by users within the industry, and a detailed solution is presented to it. Please also note that BAL has its origin from Almani Lighting Dubai with its headquarter in Almani Lighting Gmbh, Germany.
Almani is an established company with more than 40 active employees, and it is part of Asas Holding Group. Moreover, our portfolio has a few leading clients, including but not limited to Mall of Emirates, The Opus Business Bay Dubai, HH Sheikh Khalid Alqasami palace, Bloom heights Jumeria Dubai, Holiday Inn Dubai, and Asas Holdings, etc.
So, the idea of BAL came from the working experience of our founding body and leadership team faced while doing business in Almani lighting. Problems such as Trust, Price, Third-party costs, Scalability issues, delayed payments, and logistic issues. That is where BAL comes into life, whereby we strive to resolve all such problems by using the power of blockchain, AI, and BigData.
3. KYC and Legal:
That part is already passed, please check. Rest assured, just for your information, please note that Mr. Martin Heyen is the son of Dr. Meino Heyen, a leading member of the team that invented the first-ever LED chip. Moreover, we have established set up here in Dubai, and we cordially invite you or anyone interested to visit our office Green Community East Gate beside Park N' Shop - Dubai - the United Arab Emirates during office hours, whenever they like.
4. Business model:
We took a detailed look into the medium article you have shared about the evaluation criteria, and we are glad to share that we share the BAL Project has a well-thought business and revenue generation model, details of which can be found within the White Paper.
We hope all of your questions are answered, and all of your doubts are cleared now. If there is still any query or you need to know something about the project, please feel free to reach out to us on our telegram or email us at [email protected], and our team will get back to you soon.
Also, we hope that with your concerns already been resolved, you may please consider revising the overall evaluation of the project.
Thank you again for your time and best regards,
Muhammad
BuyAnyLight.com"
I am updating my score with the following comments -
1. Financials - Seed funding raised, operating costs, expenses, break even point, etc. Not just fund distribution plan.
2. Traceability solution TBD
3. KYC+AML - means for the platform users;
4. Business Details provided.
Thank you!
Updating Score: Recent KYC+AML Partner BlockPass

Rated on Oct 24, 2019
Modified on Oct 27, 2019
KYC ✔️
Team ✔️
Advisors ✔️
WP ✔️
I like the idea that this project is directly led by people who are actively in the industry for around half a decade. They have Almani Lighting as their parent company which has 5 years of experience in the Dubai and German market, that is excellent. Mr. Johannes is well versed in entrepreneurship and is already leading a few successful projects.
Mr. Martin is the son of the person who invented first ever LED chip, there you have the potential. I studied further and found out that their parent company was a multi-hundred million dollar company, that gives this project a significant credibility.
They have a working product: what else can a startup be expected of?
They have cleared the KYC, very good, they are already authentic so that speaks for itself.
Their support and technical team is diverse. I noticed they have in-house developers, marketers, content writers, sales person, design architects? Very few startups can manage to afford this.
I think this project has a certain potential in the industry the are targeting and if done right, they can be the leader in the LED market.

Rated on Oct 21, 2019
Modified on Oct 21, 2019
I really like this project.
Before this review I asked several questions to the CEO and he promptly and precisely answered to some of my doubts.
I think that this platform with the experience that Almani Lighting Gmbh caa prove in the same field have great success potential.
Universal token to increase transactions speed and avoid conversion fees between fiat currencies will help LED technology spreading.
Blockchain can play a "notary role" to keep track of transactions and orders sent to reduce disputes.
The team is well structured and promising
Good luck!

Rated on Oct 24, 2019
Modified on Nov 4, 2019
The project looks promising.
Guys are going to combine cool technology.
I like that the team has the necessary roles, it helps to cover all aspects faced by the company.
Let's see what they get.
Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.
Ratings and ICO analyzer results are being updated (re-calculated) every few hours.
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Milestones
Establishment of Almani Lighting GmbH, Germany.
In depth analysis and visits to the world’s best LED manufacturer.
Establishment of the Almani Lighting LLC, Dubai, UAE Branch.
Cooperation with ASAS Holdings, Dubai, UAE.
A range of 50 products in acrhitectural and residential lighting.
Inception of the idea for the BAL Platform.
Initial research and feasibility.
Recruitment of technical team for BAL Platform development.
Platform development initiated.
Product range covering 100 products in architectural, residential, commercial and decora-
tive lighting.
ASAS Holdings invests in Almani Lighting LLC and acquires 51% ownership.
Establishment of a state-of-the-art Dubai showroom.
Warehouse expansion.
Several prestigious projects in UAE completed.
Product range covering 250 products in architectural, residential, commercial and decora-
tive lighting.
BAL LightFinder and My Home Features Testing.
Team Expansion.
New two-story office in Dubai Investment Park.
Product range covering 600 products in architectural, residential, commercial, decorative,
industrial and outdoor lighting. Completion of two Sheikh palaces for the ruler of Sharjah emirate
BAL website development.
BAL My Tower testing and implementation.
Collaboration with Fiat Partner.
BAL Online Platform release.
Biggest LED lighting portfolio within the LED industry for a single brand (Almani).
Cooperation with 100+ high quality LED lighting manufacturer.
BAL backend development Phase 2.
White Paper drafting for the BAL Platform.
Centralized platform development completed and ready for community and manufacturers
review.
Token generation event.
Seed Round Sale.
Seed Round successfully completed and raised USD $2 Million.
IEO planning and meetings with the most reputable crypto exchanges.
Marketing Campaign Kick-off.
My Home, My Tower, LightFinder brochure development.
Private funding initiatives.
Release of yellow paper (Technical Paper).
Exchange listing and public sale i.e., Initial Exchange Offering (IEO).
BAL nominated at Light Middle East for the most exciting startup, and its founders for
“Personality of the Year”.
Hiring blockchain developers and corporate restructuring.
Smart Contracts research and implementation.
Smart Contracts and Blockchain Architecture development started.
Participation in Roadshows.
Sponsorship of German embassy for Dubai Roadshow.
Desktop wallet development started with Crosschain asset transfer functionality.
Marketing expansion.
Blockchain testing and improvement.
Participation in EXPO2020 projects.
Team expansion for hiring AI and Machine Learning specialists.
Research on artificial intelligence, machine learning, big data, and predictive analytics.
and their application within the BAL platform.
Mobile wallet application development started.
Business expansion into Scandinavian and Indian markets.
Blockchain Integration on Testnet.
Participation in roadshows and world business summits
Desktop wallet beta version release, a non-custodial multi-currency light wallet allowing
users to send, receive, and the eventually exchange of funds over Lightning Network with-
out needing to download full blockchains.
Release of a mobile version of the BAL wallet. This application will be compatible on all
devices and allow users to access our wallet and its features directly from their mobile
device.
On-chain logistic, freight tracking functionality development initiated. This will enable
blockchain based traceability of logistics and freight activities happening within our eco-
system.
Develop first reference implementation of the BAL network using the blockchain framework
Substrate and provide a public testnet. The network will be reviewable by the community.
Desktop wallet alpha version launched with the functionality of Crosschain Swapping. This
will allow users to transact multiple currencies directly, without converting via third-party-
exchange.
Mobile wallet alpha version release.
Mainnet release.
Migration from Ethereum to patented blockchain.
Optional API development to enable better decision-making and more efficient energy
usage.
Business expansion to American markets.
On-chain logistic, freight tracking functionality implemented.
AI based Smart Contracts implementation.
Development of BAL Exchange for enabling digital asset trading.
Development of BAL Custodial Platform.
BAL As a Business: BAL In the Construction Industry
Development of BAL Tokenization platform.