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Ethereum-based NFT collection Doodles has teamed up with Kellogg’s iconic cereal brand Froot Loops to release a limited-edition collectible cereal box, merging nostalgic pop culture with Web3 innovation.
it's here! your favorite cartoon meets your favorite cereal.
Froot Loops x Doodles limited edition boxes are here. only 500 available. prizes included✨
shop now while supplies last ↓ pic.twitter.com/VPRUH9Biso
— doodles (@doodles) October 1, 2025
The collaboration, officially announced on October 1, features a custom-designed box that fuses the vibrant Doodles pastel characters with Froot Loops’ beloved Toucan Sam mascot. Only 500 boxes were produced, priced at $50 each, and they sold out almost instantly. Notably, the boxes do not contain cereal — instead, they serve as physical collectibles paired with digital NFTs.
NFT + Physical Collectible Hybrid
Each buyer received both the physical box and a corresponding digital NFT collectible, minted on Coinbase’s Ethereum Layer-2 Base network. This hybrid approach underlines the growing demand for phygital products that bridge digital ownership with tangible items.
Following the initial partnership announcement on September 8, Doodles’ floor price jumped from 0.78 ETH to 0.84 ETH, signaling heightened market enthusiasm.
Strengthening Mainstream Brand Collaborations
This partnership marks Kellogg’s first serious step into the NFT space via its Froot Loops brand. Doodles, which has previously collaborated with McDonald’s and Adidas, continues to position itself as a cultural connector between mainstream consumer brands and blockchain communities.
Doodles CEO Scott Martin highlighted the synergy, noting that Froot Loops embodies the same sense of playfulness and childlike joy central to the Doodles brand.
A Sign of Blockchain in Everyday Life
By choosing Coinbase’s Base L2 network, the partnership showcases how blockchain technology is increasingly integrated into everyday consumer products. The sell-out success of the limited edition boxes underscores the growing appetite for Web3-driven collectibles that blend physical nostalgia with digital innovation.
As NFTs evolve from niche digital art to mainstream consumer culture, collaborations like this highlight Ethereum’s potential role in bridging Web3 and the real world. If you want to buy NFTs, a NFT wallet is essential to secure and manage your NFTs.
