Blockchain technologies are positioned to disrupt traditional advertising models. New paradigms transform the consumer into an advertiser who earns via Peer-to-Peer Advertising through blockchain referral systems & into vested stakeholders through tokenization of rewards. The long-term e ect of this disruption is multifold:
- Advertising becomes more transparent through the immutable laws of the blockchain.
- Tokenization of reward systems increases the incentive to participate in Peer-to-Peer Advertising & drives its growth.
- Peer-to-Peer Advertising, the highest-converting form of advertising, becomes the dominant form of marketing while the e ectiveness of traditional advertising channels continues to decrease.
- A signi cant portion of the value assigned to traditional advertising channels is transferred to customers who act as advertisers & become vested stakeholders due to brand tokens.
- The lines between a customer, representative & stakeholder vanish.
The first implementation of Vyral & arguably the most important implementation is directly into token sales to transform how marketing for token sales is completed resulting in a “Vyral e ect” for the top technologies, channeling ad spend back to the community supporting the project & increasing the speed of mass adoption for blockchain projects. Naturally, this technological implementation is directly integrated into the Vyral token sale.
The SHARE token is the mechanism through which Vyral token sale purchasers will gain access to use the Vyral Smart Contract technology in their own token sales or blockchain reward programs. SHARE tokens allow purchasers to submit their custom speci cations regarding their Vyral referral program & subsequently gain access to the Vyral technology along with the Vyral team in order to collaborate in creating & deploying their Vyral Smart Contract.
The purpose of this whitepaper is to discuss technological disruption & the fundamental concepts that laid the foundation for Vyral rather than an overview of Vyral’s business and a technical manual on how to use the SHARE token. For more speci cs on gaining access to Vyral’s technology via SHARE token purchases please reference the blog which includes details & tutorials: https://blog.vyral.network/