In the ever changing world of social branding, true fan engagement remains a crucial component of the sales cycle for any artistic career. From a strong logo to a captivating biography, the creative process surrounding acquisition and retention is as complicated and competitive as it’s ever been.
With the advent of blockchain technology and cryptocurrencies, early adopters have experienced a new generation of engagement unlike anything we’ve ever seen. From airdrops to bounty programs and even Initial Coin Offerings (ICOs), the emergence of blockchain-based systems provide a new paradigm for community development. While companies such as Starbucks starting to pave the path for customized digital loyalty, we believe this is just the tip of the iceberg.
As our society continues to digitize many important aspects of our lives, it should come as no surprise that tokenized goods and services will quickly emerge as the defacto standard for many creative vehicles. As it relates to musicians and influencers alike, these vehicles include but are not limited to the creation of scare collectibles, digital loyalty programs, new forms of merchandise and peer-to-peer ticketing.