Start of research and concept development.
Start of The Joy platform development.
Official setup of The Joy GmbH in Germany.
Ready beta app for Android Conclusion of preliminary agreements with advertising partners Inventory for on-demand orders and offline advertising has been developed.
Seed Round start Early access launch Platform test phase
Token Sale start Office setup in Berlin Commercial launch of the project (in-salon bookings only) Adding functionality for on-demand services Start of expansion to other German cities.
Addition of advanced settings for practitioners and salons Addition of business optimization tips Addition of the discount module Addition of the client management module Addition of The Joy widget for websites Addition of functionalities for regional partnerships Start of expansion to Austria, Switzerland, France.
Setup of the first regional partnerships Addition of the Big Data module Addition of the sponsorship module Addition of the resource planning module Start of expansion to USA, Belgium, Netherlands.
Setup of The Joy online store Addition of the automated advertising module Start of expansion to Japan, South Korea, Great Britain.
Addition of the survey module Integration of POS terminals Addition of the community module Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore.
Diversification of business activities (other types of services) Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar.
Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine.