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Ratings Papyrus

Protocol for Digital Advertising

Papyrus is an open source scalable blockchain platform specifically designed to fight all the issues of digital advertising market - fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. Unlike other existing blockchains Papyrus has unique features that make it feasible solution for practical adoption: low transaction costs, privacy management, execution of smart contracts based on large volume of data. Papyrus connects advertisers, publishers, agencies, advertising platforms and verifiers within Papyrus blockchain network to create trust, fairness and efficiency within digital advertising market.

3.6
13 12 expert ratings
Benchy 4.1
KYC
Experts
3.7
3.5
3.3
Review: coming soon PRO

Unknown
Token
PPR
Type
Price
1 PPR = 0.055 USD
MVP/Prototype
Platform
Accepting
ETH, BTC
Hard cap
17,500,000 USD
Country
Whitelist/KYC
KYC & Whitelist
Restricted areas
USA, China, Singapore
Visit ICO website
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Ratings

All ratings published on ICObench serve informational purposes only. ICObench does not provide investment forecast, recommendations or any consulting for that matter. Thus, neither ICObench, nor the experts can be hold responsible for the visitors’ investment decisions. Read more
Clemen Chiang
Ph.D. | CEO | FinTech in Stocks | Blockchain in Cryptos | Author of Amazon Best Sellers in Online Trading
Rated on Jul 31, 2018
5
5
4
11%

"Unlike other existing blockchains it has unique features that make it feasible solution for practical adoption: low transaction costs, privacy management, execution of smart contracts based on large volume of data."

How do you guys make money?

+1Agree
-1
-2Disagree
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Karnika Yashwant
ICO Marketing Expert | Launch Strategist | Global Branding and Fundraising Master
Rated on Jun 13, 2018
4
4
4
10%

With global advertising at +$100 billion, there is a great market for this ICO although there is also great competition. Adding strategic partners could make the ICO more credible and contribute to its success.

Agree
-2
-2Disagree
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Conston Taylor
ICO Advisor | ICO Analyst | Blockchain Researcher
Rated on Apr 29, 2018
Modified on Oct 24, 2018
4
3
3
9%

Not a new concept. Several ICOs have launched in this space.

This is not financial advice or a recommendation to invest in this or any other ICO. Investors must perform their own due diligence and not rely on external ratings to make their final investment decisions. ICOs are risky and 100% loss of capital is possible.

+2Agree
+1
-1Disagree
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Dr. Rex Yeap
IP Blockchain inventor | Serial ICT inventor | Angel Investor | Quant | Educator | Meditator
Rated on Sep 1, 2018
Modified on Sep 14, 2018
2
2
1
8%

C1. I would like to invite Alexander Shvets and Elena Obukhova to undergo the ICOBench's KYC.

C2. It's official Telegram group was created on 24 July 2017 and has over 24,000 members. The Telegram link is here: https://t.me/papyrusglobal

C3. There is a review of Papyrus by SCO:
https://shitcoinoffering.com/papyrus-global-part-2-a-founder-has-been-found-credibility-hasnt/
I would like to also have a point-by-point reponse to each of the comments by SCO.

C4. Regarding "Papyrus Foundation Pte. Ltd.", who are the directors and shareholders for this company?

C5. Within ICOBench, Igor Alferov is listed as the Founder and Abeed Janmohamed is listed as the CEO. However, both are missing in the official whitepaper. Why?
Source: https://archive.fo/Tdq39; https://icobench.com/ico/papyrus/team
Whitepaper (cache): https://goo.gl/kA7pef; https://papyrus.global/static/whitepaper.pdf

C6. I will revise my ratings after receiving further responses to above issues & ICOBench KYC.

-----------

Papyrus: ICO team member replied on 3 Sep 2018
"Hello, Sir!
Thank you for your interest to our project and for your comments! We would like to answer your questions and clarify the main points.

1. Alexander Shvets is our Product Director (https://www.facebook.com/ashwets?fb_dtsg_ag=AdzHdXfJnf45LRuFdI7skcsFFP41Vu16_10vVolWMuhDJw%3AAdwZnSbTI9Ob4O_d858-1jh6D-wffft8YhoaOfF1Qk8TCg and https://www.linkedin.com/in/ashwets/. Elena Obukhova was Communications Director in Papyrus, since June 2018 she became COO for Papyrus ( https://www.linkedin.com/in/elena-obukhova-9312a3a9/ and https://www.facebook.com/elena.obukhova.94). All the team-members are real, we don't have any virtual participants. Our team-members work for Papyrus more than 1,5 year and always open for the communication. ICOBench asked Igor Alferov and Abeed Janmohamed to pass KYC and they did it. Elena and Alexander could also pass KYC, but it's not possible to do it without ICOBench initiation.

2. Yes, our official telegram group was started more than 13 months ago and now has a number of 24 000 people.

3. As for SCO, we like their funny stories and the original point of view, but unfortunately in this case they clung to the project, which is really focus on the development of serious technology and a product needed for the industry. Unfortunately they never reached to our team for any comments and never tried to meet us at conference events.
It is naive to expect immediate large scale market adoption of such innovative technology.
We are targeting B2B marketplace, where sales cycle usually takes multiple months.
And we already doing live pilot integrations with Smarty Ads and some other partners.
Also we keep most valuable pieces of our technology private, including scalability solution, to avoid replication by our competitors.
So our GitHub cannot show observers entire work that happens currently. We do not prefer to be among the "victims of the industrial espionage".
We would be happy to arrange a meeting and answer any questions first hand.

4. Papyrus Foundation Pte.Ltd. was founded by Igor Alferov on September 15, 2017. All the information about the company is public and available in official registry.

5. You are referring to our original white paper published in July 2017. At this moment Igor was under NDA with his employer and Abeed haven't joined the team yet. Currently Igor and Abeed are completely focused on the project.
Check our new updated business white paper there:
https://papyrus.global/media/files/Business_White_Paper_2.0_en.pdf

We will be happy to make you our technology presentation and answer all your questions!

Btw we will be at the biggest adtech event in Cologne - Dmexco on 12-13th of September.
Everybody is welcomed to come to our booth and talk.

Best, Elena Obukhova, COO and Communications Director on behalf of Papyrus"

-----------

Follow on review on 14 Sep 2018

C7. It is always good to hear from the team member. Am now changing my rating from 1 2 1 -> 2 2 1

C8. However, there are still unanswered questions. I've created a more structured Q&A for your team to respond to. Pls refer to the list of 14 questions in this Google docs https://goo.gl/ocnztS

C9. Do let me know once you've filled in Google doc, pls reply to this review again and I'll further adjust the ratings accordingly.

Agree
-1
-1Disagree
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John Papadopoulos
Crypto-currency enthusiast, Miner, ICO analyst, Angel investor, ICO investor,Strategist
Rated on Jul 3, 2018
Modified on Jul 3, 2018
4
3
3
7%

Honestly.... I have no idea how this project managed to get such a high rating. Only one member has a profile on LinkedIn which can be viewed. The team fails to prove the justification of the funding. They address the problems correctly but the way solving them is confusing and irrelevant. Even if they partly solve the problems associated with digital advertising there is still a big chance that there will be one more failed project.

Edit

After a discussion that I had with the communication director of the project I found out, that LinkedIn profiles of the team members are accessible. The director was very kind and helpful. The way she talked to me made take this project seriously. The truth is though, that the project will face many difficulties and I am not sure if the team will be able to deliver.

Agree
-1
-1Disagree
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Abishek Mittal
ICO Advisor | ICO Consulting | Project Review |MBA Finance and Strategy |9+ Years of Corporate Experience | Crypto Trading and Investing
Rated on Jun 30, 2018
4
4
4
6%

Providing a 360 degree incentivized system, this platform may address problems in the existing system.

Pros:
- Members KYC OK
- Full comparison shown with similar existing projects in this space.
- Multi-layered technology architecture

Cons:
- Tough competition from the existing players who will always have first mover advantage.
- Product yet to be launched in market (full first release in second half of 2018.

Agree
0
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Robert Laguna
Operations | Blockchain | Fintech | Startups | Crypto Enthusiast
Rated on Jul 4, 2018
4
4
4
6%

Even though there is some competition in the digital advertising space, the technology that Papyrus wants to incorporate can make them unique in this space. Blockchain will be beneficial in that it will provide greater transparency and higher quality analytics.

The team and advisors have experience in the advertising space which will be of added value.

As with many highly competitive industries, especially digital advertising,the key here will be to establish some high level exposure to high level recognized brands and partnerships to help get exposure for the company. If a couple big names come aboard this will provide stepping stones to obtain traction.
Wishing great success!

Agree
0
Disagree
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Yogesh Trivedi
Blockchain Technology, eCommerce, Agile Software Development Consultant
Rated on Jul 3, 2018
Modified on Jan 11, 2019
3
3
3
6%

Good to see anti fraud solutions forming secure information platform for advertisers. It's a great platform that can be utilized to prevent corruption by limiting the long chain of mediators that certainly hike the budget for ad. I see many more advantages of this project as mentioned in whitepaper.

+4Agree
+4
Disagree
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Abhijit Solanki
Founder, Whiteboard Venture Partners & HigherOrder.VC
Rated on Oct 20, 2017
3
3
3
3%
This rating's weight is reduced by 50% as there is no review added.
Brian Anderson
Blockchain & SaaS Entrepreneur
Rated on Feb 19, 2018
3
5
4
5%

Extremely well thought out. I like the model, specifically that they are delivering code during the ICO process.

Will be strong player in space as they get up and running.

Agree
0
Disagree
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Alexis Berthoud
Entrepreneur | C-level | STO Advisor
Rated on Jul 12, 2018
3
2
3
5%

Team : Strong academic background, No core team for the moment.
Lake Entrepreneurship Skills to execute a promesse project.

No MVP at this state, there is many project with this promesse like gridplus.io, consensys partner and advise by co-founder Etherereum.

Really strong potential market.
But the major difficulty is to create a producer community to launch the business and I don't read the strategy associate in the WP .

Follow up the project and the road map execution !

Agree
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-1Disagree
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PapyrusICO team member replied on 3 Sep 2018
Hello Alexis!

1. Our team include European and American business developers, strong engineers and blockchain specialists. CEO with huge experience in digital adverting and IT, Founder/CTO with PhD in Information Security and proven track record in software engineering, product management and digital advertising for over 15 years, created and launched myTarget ad platform ($400M revenue) for Mail.Ru Group ($8B capitalization). The core team has both academic and entrepreneur background. Please, find our Core Team https://papyrus.global/team/


2. Papyrus fully working MVP was launched on March 2018! https://blog.papyrus.global/papyrus-mvp-official-release-cd9628ca6c52 . The MVP consists of 3 main parts: Papyrus Advertiser Account and Demand-Side Platform (DSP) backend, Papyrus Publisher Account and Supply-Side Platform (SSP) backend, Papyrus Viewability Verifier to check if ads are displayed in the viewable area of users' screen. MVP is an advertising network using blockchain architecture to enable the transparent purchase of advertising inventory. All calculations between advertisers and publishers are controlled by smart contracts with automatic restrictions on payments depending on the quality of results as verified by independent verification service suppliers. Please, check it out on https://papyrus.global/

3. On April 2018 Papyrus launched fully comprehensive Technical WP and on August 2018 - Business WP. Also we are going according our Road Map which never changed from the beginning and till now.

4. Papyrus products are unique and adapted to real business needs. The project has a clear plan and vision of further development as well as a very strong team of PhDs and expert engineers committed to build feasible blockchain solution for digital advertising market. The team becomes strengthened with world class advisors and business development people very well connected inside advertising industry to promote Papyrus adoption. Papyrus business development team is in talks on launching pilot projects with different market participants including brands, ad agencies, ad platforms and verification vendors.

5. Right now we already started pilot integrations on advertising market.

6. Our go-to-market strategy - we don't compete or replace existing market players, we rather integrate with them, providing with all the benefits of our platform. This is faster and more beneficial for everyone. We are a neutral solution that doesn’t compete with ad platforms and service providers while brings benefits for all of them unless they are making money in gray area. We connect advertisers, publishers, agencies, advertising platforms and verifiers within the Papyrus blockchain network to create trust, fairness and efficiency within the digital advertising market. Using Papyrus solution advertisers can always check how much of their money each publisher received, what performance of ad campaigns was registered by ad trackers, and what fees were given to service providers such as ad agencies, demand side platforms, supply side platforms. Also, advertisers can enforce their own anti-fraud and brand safety policies. As a result, advertisers have a clear view of all transactions and pay only for provided services.

Best, Elena Obukhova
COO and Communications Director on behalf of Papyrus
Shim Min Bo
Entrepreneur | ICO Advisor | Community Manager
Rated on Jul 19, 2018
Modified on Jul 19, 2018
4
3
3
2%

I have seen and monitoring this project since last year and yet the project is still under development. The only change I can see is that they up-sized the team. I sense that the team is just having a prolonged ICO to be funded.

Hopefully I can see more products and actual outputs.

+1Agree
0
-1Disagree
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Benchy
ICO analyzer bot
4.1
23%

Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.

Ratings and ICO analyzer results are being updated (re-calculated) every few hours.

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ICO KYC Report
4 members invited
Abeed Janmohamed
Passed
Igor Alferov
Passed
Alexander Shvets
Passed
Elena Obukhova
Passed
KYC procedure verifies selected/specific team members only. It does not guarantee ICO success nor is a call for investment.
Missing or incorrect data? Let us know.

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