LeadCoin

Strong sides:

- The LeadCoin platform will offer a simple web interface for large and small businesses, as well as for the consumers themselves;

- Platform has algorithm which protect businesses from abuses by fake accounts;

- It has strong ties and partnership with Webydo - one of the leading and world-famous cloud-based web design platforms;

- LeadCoin will use Bancor Protocol and has partnership with Bancor - another successful blockchain project;

-ICO smart contract is available for public on GitHub

-The total amount of LDC in circulation can vary dynamically, as the lead seller creates or removes LDC;

-Customers has ability to earn LDC’s, which can be used as a great marketing strategy;

- Large team with relevant experience

- The core value of a LDC unit is backed by its BNT reserve, assuring holders that the token has intrinsic value.

- Webydo will be the first node on the platform

Weak sides:

- Digital marketing is highly competitive market with large corporate heavyweights like Google and Facebook;

- The product is not ready yet, however MVP will be launched in March/April;

- The project is not famous yet and there is no hype around it yet;

- Project needs a lot of marketing efforts to form its base of loyal customers;

- Large Hardcap of 50 million USD;


Summary:

Product 4/5 - Great product concept.MVP is not available yet, hence I deduct one point;

Team 5/5 - Great team with experienced management;

Vision 5/5 - Clear business model, white paper and road map;