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Ratings HYGH (PreICO)

The Future Of Advertising

HYGH is a game-changing peer-to-peer advertising network and content management system, which is set to revolutionise the $600bn advertising industry by allowing brands of any size to connect with the consumer of tomorrow, today. HYGH connects owners of public displays with advertisers in a-peer-to-peer fashion. The HYGH platform empowers everyone to become an advertiser, regardless of advertising competence and company size. Our easy to use app turns any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window or a professionally mounted outdoor billboard on the Times Square. Conceptualised by a HYGH class team which includes Jurgen Specht, the technical mastermind behind Rakuten’s ecommerce website used by more than 70 million customers, HYGH’s vision is to democratise the advertising industry in the same way that Airbnb disrupted hotels and accommodation. While most people missed out on investing in Airbnb, HYGH token holders will receive a regular income stream (revenue share) from each transaction conducted across the platform, in addition to participating in the long-term success of HYGH. We are already flying HYGH after winning awards at both the Crypto Challenge Forum 2018 and Blockchain Life 2018 for our innovative approach to market disruption.

4.4
10 expert ratings
4.3
4.5
4.6
4.1
View rating distribution
27 days 7 hours left
2019-01-07 - 2019-02-15
Starts in 37 days 7 hours
2019-02-25 - 2019-03-15
Token
HYGH
PreICO Price
1 HYGH = 0.03 USD
Price
1 HYGH = 0.05 USD
Bonus
Available
Bounty
MVP/Prototype
Platform
Accepting
ETH, BTC, Fiat
Minimum investment
250 USD
Hard cap
23,875,000 USD
Country
Whitelist/KYC
KYC & Whitelist
More on ICO
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Ratings

Paresh Masani
ICO Consultant | Influencer | Strategy and Vision Execution | Public Relations | Crypto-funds | Blockchain Development Lead
Rated on Dec 22, 2018
5
5
4
11%

Team is great and chiefs has domain expertise
Advisors seem to be very active in the roadmap of the project and not just a pretty face which is the case for most of the projects now a days.
They have a great social media appearance
Whitepaper layout and details are amazing.
Loved the concept even though advertising market seems to be saturated but it’s a huge market and rewarding through revenue sharing in the way to go for 2019.

+2Agree
+1
-1Disagree
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Igor Karavaev
ico and sto advisor
Rated on Jan 14, 2019
Modified on Jan 14, 2019
3
3
3
11%

Interesting project. Being a security token gives a lot of possibilities to go deeper into tokenomics and investment model in comparison with usual “utility tokens”. But 1 related page in the WP does not look sufficient and convincing so far. And assumption of grabbing 1% of advertising industry and also the business model should better explained and numbered. I also don’t see previous cofounders experience in Linkedin - this should be improved. The information is provided badly

Agree
-2
-2Disagree
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Krutesh Shah
Enterprenuer | CEO | ICO Advisor |Investor | Blockchain Enthusiastic | Public Speaker
Rated on Dec 27, 2018
5
5
5
10%

The idea is really good. Although many projects are about advertising, HYGH has innovative way to connect public display owners and advertisers in a peer-to-peer way. They have already won awards at many events. The team is solid and whitepaper is detailed. great social media following. The token economics are up to the mark. Best of luck team!!

+2Agree
+1
-1Disagree
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Nozomu Nakazato
ICO consultant
Rated on Dec 26, 2018
5
5
4
9%

IoT and advertisement are very compatible business models. This project will further introduce block chain technology here.
It's usability for both users and advertisers and draws a more effective future.
The team members are experienced and the product can already try the demo version.

+2Agree
+1
-1Disagree
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Kyon Yoshihara
Direct Marketing Manager,ICO produce
Rated on Dec 18, 2018
5
5
4
9%

Although many projects are sharpening about advertising, HYGH has adopted an innovative way to connect public display owners and advertisers in a peer-to-peer way. The idea of sharing income traditionally creates a long-lasting business span. The Crypto Challenge Forum 2018 and Blockchain Life 2018 awards are wonderful.

+5Agree
+5
Disagree
Report
Sergey Sevantsyan
International Public Keynote Speaker, Blockchainer, Adviser, ICO Supervisor, Investment Relations and International Community Relations Manager
Rated on Dec 24, 2018
Modified on Dec 24, 2018
5
5
5
7%

In our going to digitalization world we clearly see that sighboards, banners, roll-ups and booths covered by paper now become screens, monitors, various kind of digital displays which allows to customer and sipplier make ad more interactive and media compatible. This upcoming world have to be much more colourful and interactive, as well as content full and handled by the marketplace like HIGH. We go to the new world of direct advertising from campaign launcher to monitor's owner via HYGH app. Times Square already get started - and what about you?!

+3Agree
+2
-1Disagree
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Savio Gomez
Fintech Blockchain AI, Faster Capital, UOCA, Captain, PhD, Auditor,
Rated on Jan 17, 2019
4
5
4
7%

// DYOR, I'm just thinking out aloud basis the information available at the time of writing this ///

Security token, given investor dynamics this year this could go far.
There are several projects that are on about advertising, but HYGH's way to connect public display owners and advertisers in a peer-to-peer way does seem different.
Big assumption included to grab 1% of advertising industry - adoption of new technology will be a major hurdle in commercialising this platform. The need for significant funding, partnerships, early adopters, planning, execution, etc will be paramount.
All the very best.

+3Agree
+3
Disagree
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Craig Wilson
Corporate Strategy
Rated on Jan 13, 2019
4
4
3
5%

The advertising industry is certainly ready for disruption in the DOOH segment with a potential to create a new advertising system built on the infrastructure and digital fabric of available mobile screens 9" to 60" and those established as commercial ad screens in outdoor jumbotrons and kiosk panels on pathways of malls and city streets.

The risk of this project is HYGH's leadership to grab traction with the screen providers who rent their screen real estate to advertisers. There are two sides of this market: large screen commercial who drive the big brands with outdoor ads and have a consistent user experience. Second, the smaller screens installed in businesses such as tablets and big screen monitors who likely are used for in-store branding.

HYGH 's value proposition is to attract those screen providers who have an extra screen or two to allow advertisers join their network if the business owner installs the HYGH app. Its makes it more feasible as small businesses can pick up a monitor for a few hundred dollars. A premium market is likely their hopes too in the future to run their software on commercial jumbotrons and kiosk but could run into headwinds from adoption of large outdoor advertisers who are entrenched with competitors.

The white paper doesn't go deep on the architecture of the ad network. I would like to see how the algo's are going to detect and mitigate security hacking and false advertising. A proof point would be in the data management of how many false ads were restricted in % compared to all ads served. This would be a selling point to advertisers too.

Last, the accounting for the token holders rewards are a bit high. The market for global advertising is $600B but that's not the share for DOOH which is only $23B https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/. That would bring down the rewards quite a bit.

This project has promise because the experience of the team. Further announcements of product reaching key ad markets and traction by small screen providers would push the rating higher.

+1Agree
0
-1Disagree
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Ravi kash
Blockchain Expert | Fintech Consultant | ICO Advisor |PR and Marketing Expert
Rated on Jan 16, 2019
Modified on Jan 16, 2019
5
4
5
5%

Its really not easy as many projects are sharpening about advertising, HYGH has adopted an innovative way to connect public display owners and advertisers in a peer-to-peer way. The idea of sharing income traditionally creates a long-lasting business span.

+2Agree
+2
Disagree
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Damien King
Founder, CTO, Technologist, Crypto Investor
Rated on Jan 10, 2019
4
5
5
3%

I really like this product idea, its one of the better advertising implementations I've seen and potentially captures a huge market.

The opportunity is stronger in Asia and emerging markets where democratising advertising is commercially viable to many small outlets and owner occupy stores.

Having said that a 2 sided market place and adoption of new technology will be a major hurdle in commercialising the platform. This will require significant funding and careful planing and execution.

+3Agree
+3
Disagree
Report
Benchy
ICO analyzer bot
4.3
24%

Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.

Ratings and ICO analyzer results are being updated (re-calculated) every few hours.

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ICO KYC Report
2 members invited
Vincent Müller
Passed
Fritz Frey
Passed
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