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Ratings Fanfare

Social Commerce Community

A community-based two-sided platform for creating, curating and converting consumer-generated videos into instant Shoppable Videos for brands, Fanfare is purpose-built from ground up to enable Social Commerce. Its building blocks are conceived and created specifically with Social Commerce and Shoppable Videos in mind from the start. The features and functionalities have been well-thought out and designed precisely to help brands and consumers connect more intimately, by facilitating an integrated two-way Brand-Consumer engagement, so that brands can expand their relationships with their consumers to maintain trust, familiarity, and positivity. Fanfare’s unique feature is enabling a brand to convert any Consumer-Generated Video into a Shoppable Video with ease. Users can also easily post and share videos on Fanfare like on any social media platform. The added incentive is that brands can now accurately and cost-effectively add a BUY Button to any of these consumer-generated videos on Fanfare, converting them into instant Shoppable Videos. The advantages are that the content creator will get rewarded and the brands can harness the power of Consumer-Generated Videos to build their image, promote their products and drive immediate sales, or for lead generation, while at the same time, creating their own library of viral consumer-generated videos aggregated within their own channel.

4.0
19 expert ratings
5.0
4.1
3.7
3.7
View rating distribution
Starts in 28 days 0 hours
2018-08-17 - 2018-09-17
Starts in 73 days 0 hours
2018-10-01 - 2018-10-31
Token
FAN
PreICO Price
1 FAN = 0.0000909 ETH
Price
1 FAN = 0.0001 ETH
Bonus
Available
Bounty
MVP/Prototype
Platform
Accepting
ETH
Minimum investment
0.1 ETH
Soft cap
4,000,000 USD
Hard cap
40,000,000 USD
Country
Whitelist/KYC
KYC & Whitelist
Restricted areas
USA, China
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Ratings

Vladimir Nikitin
ADVISOR | CONSULTANT | EXCHANGES Listing
Rated on May 13, 2018
3
3
2
4%
This rating's weight is reduced by 50% as there is no review added.
Douglas Lyons
Success Coach to Blockchain Startup Project Teams.
Rated on May 21, 2018
1
1
1
7%

The reward system will only work if the users are incentivized by a token that actually has value. In the "uses of tokens" section of the whitepaper it does not appear that there will be any "real" value to the tokens in both the short and long term due to the fact that they are intended to be used solely within the ecosystem. no mention of exchanges.
the milestones indicate that the wallet will not be ready until Q1 2019 and the estore Q3 2020.

I do not see any value or ROI to an investor.
I do not believe this to be a good investment.

Agree
-2
-2Disagree
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Michael (Chee Keong) ChuaICO team member replied on 25 May 2018
Thanks for your comment. It was an oversight on our part to assume that most discerning investors like yourself will know that a project like this will definitely hit the exchange. We have updated our WP to include that info. Thanks again for pointing that out to us and we hope you will reconsider your rating based on this information. It will help us in our efforts to make this a responsible and outstanding project! All the best!
Farooq A Rahim
Entrepreneur . Investor . ICO Advisor . BlockChain Strategist
Rated on Jul 12, 2018
4
4
4
7%

Social Commerce do have high potential, as more and more brands spend heavily on promoting their product socially.

The Team is experienced and capable enough to complete the project. Project got a strong set of Board of Advisors.

Having a Product with 100k+ Downloads is a plus.

All the best to the team.

+2Agree
+2
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Mofassair Hossain
CEO and Founder Perhalic, ICO Advisor, Investor, PR and Marketing Expert
Rated on Jul 6, 2018
4
4
5
7%

Team is good and experienced. They are connected with lots of brands. They have good number of experienced ambassadors too ..... About the product they have a nice apps in Google playstore ... which is fully complete and a working product. Thanks to the CEO for sharing all informations .... best of luck team

+2Agree
0
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Michael (Chee Keong) ChuaICO team member replied on 6 Jul 2018
Thanks for the review! Super cool... and Fanfare will unlock the true value of Social Commerce!
Stephan De Haes
ICO Advisor, Community leader and COO/Co-founder Krypt.ly
Rated on May 22, 2018
5
3
4
6%

Team has done ICObench KYC,consisting of a big amount of advisors. Fanfare is already available on iOS and Android so that's a + for product. 20% for team and advisors is a bit high in my opinion but will be locked for 2 years with vesting period.Unsold tokens will be burned. Vision is ok,but big amount of competition in the advertising space.

+6Agree
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Mohit Tater
Blockchain & ICO Advisor, Investor, Serial Entrepreneur
Rated on Jul 9, 2018
4
3
3
5%

Good team and good advisors, but I am not sure if people will actually use it. The token rewards will only work if they actually have some value, else no one will be motivated enough to use it.

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Michael (Chee Keong) ChuaICO team member replied on 10 Jul 2018
hi Mohit... thanks for your comments and rating. The Fanfare app is live with more than 150,000 downloads. Even with the current IN-APP currency, users are already using it to exchange for real world products on the APP. With blockchain and crptocurrency, the usage and the value of $FAN will be even greater. Cheers.
Paul Scott
ICO Advisory | Decentralization
Rated on Jul 6, 2018
5
3
3
5%

A really strong team complimented by a decent advisory board is always a good starting place for a project, and there is little to fault this area of the project.

The vision is quite generic, and dare I say it, stale, in that while the project will fulfil an interesting niche in the market (social network disruption), the rewards, incentives and use-case are relatively standard in their concept and apparent execution. It would have been great to see some real innovation come through that other projects in this space are exploring.

The product is sound, and exists in the app world, again its not something that really excites. I wonder if there is really a solid blockchain use-case here, and if the same could not be achieved in a non-blockchain environment with the right transaction and payment partners to create a successful company? Time will tell I guess.

+1Agree
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Ismail Malik
Tech advisor
Rated on Jul 10, 2018
5
5
5
5%

Video sharing marketing tools are definitely a promising trends especially when we consider Asian market and South East Asians are a well-known mobile entertainment stuffs lovers.
Trustful team and advisory board, very nice done White Paper with simple a affordable explanation of a Blockchain tech utilization, a lot of ambassadors involved to the project, fair numbers and projection.
Guys are going to generate US$1 billion worth of social buying, wishing luck!

+1Agree
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Jared Polites
Partner at Blockteam Ventures | Marketing Specialist (40+ ICOs) | ICO Advisor | Writer at CryptoCoinsNews | Former FBI Analyst
Rated on May 24, 2018
5
5
5
4%

Vincent, Benny, and team have thought this out and have come up with a scaleable and realistic way of enhancing social commerce. Coming from an ecommerce background prior to blockchain, I personally think this is something that is needed, as well as beneficial.

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Preston Junger
Former Yelp Leader, Believer in Great People & New Ideas, Start-Up Growth Partner + International Blockchain Advocate
Rated on May 21, 2018
4
5
4
4%

As a leader on the brand partnerships space for 20 years, I can see how this next gen consumer-generated video platform can really be a game changer in the social commerce space moving into a crypto-charged new works.. brand-customer engagement.

+6Agree
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Arturas Svirskis
ICO Advisor | Helping Fintech companies with marketing and business development
Rated on Jun 5, 2018
Modified on Jun 5, 2018
5
4
4
4%

Team: Team looks quite strong, especially if talking about advisory board where are well-known and high-reputation people. I give 4 at the moment, as the verification is not passed yet.

Vision: Vision looks really nice and there is definitely good potential if the market will accept Fanfare, as UGC (User Generated Content) is one if the major marketing direction for upcoming years.

Product: The product logic seems to be very easy for both - users and brand owners; however, the question is if it really solves the problem in the market. I am going to meet Founders of this project in Singapore and will talk deeper about this. After the meeting the comment and potentially the rank will be changed.

+6Agree
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Shohel Alam
Entrepreneur | Data Analyst | Investor Relationship| ICO Marketing & ICO And Blockchain Consultant & Advisor
Rated on Jul 10, 2018
5
4
5
4%

Team and advisory board is good and experienced . KYC Complete. Good thing is they have number of ambassadors.

Soft cap and hard cap is responsible for this project.

Have MVP and online of both OS Apple and google playstore. which is fully complete and a working product.

Best of luck team and this project.

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0
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Mihai Alexandru Bisnel
Experienced ICO analyst, editor at TokenCouncil.com, Token Sale Platform supplier, Advisor, Blockchain Enthusiast
Rated on Jul 6, 2018
5
5
4
4%

I appreciate they have a working product, as nowadays having at least an MVP is a must. The system works and is verified, so kudos for that.
I rated the Product with 4 as I see some things that have to be polished, but this is a process that takes time.
Overall, if the team will respect its commitments, the project sounds promising.

+1Agree
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Nozomu Nakazato
ICO consultant
Rated on Jul 12, 2018
4
3
3
4%

A project that gained the demand of the market.
"The minimum campaign budget is 2,000 FAN."
Is this a fixed price regardless of the market price of the token?
Also, how do you avoid the risk of user leakage when similar services emerge?
Is there an advantage, for example, when a service that distributes points that can be used for Fiat or purchase appears instead of a token?
I hope this will be clarified.

+7Agree
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Alena Narinyani
Journalist, Editor in Chief cryptoconsulting.info
Rated on Jul 12, 2018
5
5
5
4%

Projects that develop in the field of social networks are very interesting. There is a well-thought-out idea, a good team and correct positioning. I think this project is doing well and Fanfare will be successful.

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0
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Robert Laguna
Operations | Blockchain | Fintech | Startups | Crypto Enthusiast
Rated on Jul 7, 2018
4
4
4
3%

The social e-commerce community is one that is rowing everyday. Videos can have a greater affect on grasping consumer attention. The key here for Fanfare will be, will the additional attention help with sales?
I'm assuming the quality of the videos will play a role in getting attention for the product.

The team and advisors look experienced in the arena of marketing and media so this is a definite bonus for the project.

How quickly it is adaptable by the masses will determine success for Fanfare. In today's technological world, anything can almost go viral at anytime. Best of luck to the Team!

+1Agree
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Michael (Chee Keong) ChuaICO team member replied on 10 Jul 2018
Thanks Robert for your comments! Appreciate...
Gaurav Areng Chakraverti
Entrepreneur, Marketing Advisor, ICO Advisor, currently CMO and Co-Founder
Rated on Jul 13, 2018
4
2
2
3%

I like the fact that this has been obviously well thought out and planned, it displays dedication and a strong drive from the team. That said, however, I don't see how this is in any way unique, why it would even require its own ICO, or why the hard cap would need to be that high for a rewards platform. There are already a plethora of apps that allow brands to come on board to request a certain amount/format/kind of user-generated content for their campaigns. I do understand the excitement-factor in being able to go the other way around. It's definitely something I'd want to get on to and play around with, and possibly use, but I just don't see the differentiators as clearly. In addition, 40% of funds allocated towards marketing a user-generated/branded rewards platform? Seems a little high. Attracting your target audience and getting adoption at some level seems far easier than that I feel.

Still, I do want to see how this can play out. Good luck, all!

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Cristina Dolan
Co-Founder & COO iXledger | Blockchain | MIT Media Lab
Rated on Jul 13, 2018
5
5
4
3%

Fanfare is a social commerce project with crearly seen necessity of a token withing the platform. The team is strong and well diversified. The idea is not really new and innovative but still very perspective. It has to been seen how well they are able to execute it. Wish them luck.

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0
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Harry Tucker
Business Manager - HiveEx
Rated on Jul 19, 2018
Modified on Jul 19, 2018
3
4
3
2%

I love this idea. Social commerce and affiliate marketing on a macro level is the future of digital marketing, and this gives an awesome platform with transparency for both sides to be a part of that.

A couple of possible flags though:
- The tokenomics need some work. At the moment there's not much going on there outside of people being paid with it, and yes, it'll be listed on an exchange, but just because it's listed doesn't mean it automatically has some long term value. This needs work, and a reason to have actual value as a reward currency. The whitepaper just has a very vague "oh more money will come in and increase value". How? Quite a bit of work needed here.

- Some doubts on the team as well. They've got some decent experience in other fields, but none really in social and affiliate marketing which is the core product. You don't need heaps of blockchain advisors or people, your core product is the social commerce which there's not enough experience with.

Also the hard cap is pretty darn high. No idea why it needs to be that much. That's like Series B funding in the VC world for what should be Seed-Series A funding max.

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Benchy
ICO analyzer bot
5.0
16%

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