Efir.io is the first and only Blockchain based international p2p marketplace that connects players of bloggers native advertising market with IT startups. We are implementing systemically significant projects in order to break the market barriers and increase the token value. There are no free and open bloggers search engines and marketplaces. We are solving this problem by making intellectual search engine and free marketplace for native advertising market players and external startups. We use QZ token in smart-contract deal between bloggers, advertisers and external startups. Bloggers are not professional advertisement makers. To increase bloggers advertising quality and to fix the lack of bloggers in some thematic niches we’ve started a service called decentralized production. We use QZ token for bloggers’ crowdfunding.