Prospective channels of interaction, new opportunities and financial instruments, elevating economic relations to a qualitatively different level, are born every day. A vivid example is the cryptocurrency and
related concepts that have already been appreciated by both large business representatives and ordinary Internet users. Today, any townee knows about the cryptocurrency, and many of them have heard
about Bitcoin and Ethereum, which have grown more than 20 times in 2017. And such cryptocurrencies, which take off in price, become more numerous. To date, their total capitalization is over $800 billion,
leaving behind such business giants as Facebook, Alibaba and Amazon. Every day more and more people begin to take an interest in and invest in the cryptocurrency, wishing to earn a lot of money.
Another interesting trend is augmented virtual reality. Hunting on Pokémons with smartphones is an important indicator that augmented reality technologies (augmented reality – AR) come into our lives to change both business and information environment and user behavior. The market is at a very early stage of development, but it is highly attractive for investments, as it can potentially become very large and even surpass the market of mobile devices. Over $2 billion were invested in the industry over the last year. This is confirmed by the fact that Apple is allocating huge sums to developments in the AR area. The close attention to augmented reality technologies from Google, Facebook and Microsoft suggests that the options of mass use of new technologies are not far off. Analysts estimate that now the volume of the market of virtual and augmented reality makes several billion dollars in revenues from sales of content and devices, but by 2020 it will be more than $150 billion.
This is a huge opportunity for start-ups and investors. Now the main revenue is generated by virtual reality helmets and the content that is created for them. But the situation will change – a big bet will be
made on augmented reality. This is seen from the diagram. We decided to unite two rapidly developing areas into one project: it will be a mobile application with augmented reality and its own cryptocurrency.