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A significant signal has emerged from Asia’s financial markets. Yunfeng Financial Group, a Hong Kong–listed company tied to Alibaba founder Jack Ma, has disclosed the purchase of 10,000 ETH worth about $44 million, officially recording the tokens as “reserve assets” on its books.
Alibaba’s Jack Ma is building a strategic Ethereum reserve… and you’re still bearish? pic.twitter.com/fXdqLfxHLJ
— Crypto Rover (@rovercrc) September 3, 2025
Ethereum Recognized as a Strategic Investment
According to a company filing, Yunfeng Financial acquired the ETH directly on the open market, using its treasury funds. The purchase, including fees, totaled $44 million.
The company emphasized that Ethereum is being treated as a long-term investment and that its reserve allocation may expand or contract depending on market conditions and regulatory frameworks.
This move aligns with Yunfeng’s broader strategy around Web3, tokenized real-world assets (RWA), and artificial intelligence. In this view, Ethereum is seen not just as a speculative bet, but as core infrastructure for building new financial services.
Yunfeng Financial Group is affiliated with Yunfeng Capital, the private equity firm Jack Ma co-founded in 2010.
At the time of the announcement, ETH was trading between $4,300 and $4,400. The decision by a publicly traded firm to integrate ETH as a strategic reserve bolsters its legitimacy among more traditional investors.
Adoption Momentum Grows
The acquisition comes as Hong Kong pushes to become Asia’s digital asset hub, offering a more defined regulatory environment for institutions experimenting with crypto integration.
Yunfeng is not alone. In recent months, multiple listed companies have built ETH reserves. A notable example is SharpLink Gaming, which acquired 10,000 ETH directly from the Ethereum Foundation in July. The idea of maintaining corporate treasuries partially in Ether is slowly gaining traction.
Markets reacted positively: following the news, Yunfeng’s stock price in Hong Kong climbed, suggesting that investors view the move as a thoughtful diversification strategy, not just speculation.
Ethereum’s Path Toward $5,000?
With institutional adoption rising, coupled with the growth of RWAs and integrated yield products, some analysts see this kind of corporate adoption as a potential stepping stone toward Ethereum breaking the $5,000 mark.
Still, Yunfeng cautioned about crypto’s volatility and the risks tied to macroeconomic and regulatory shifts. A policy change, bug, or rate shock could alter the outlook significantly.
Yet the broader message remains clear: when companies begin listing ETH not only as an asset but as a tool within their operations, Ethereum shifts from being a “speculative token” to functional financial infrastructure.
Whether driven by Jack Ma personally or his executive team, the decision marks a milestone for Ethereum’s credibility and the market is paying attention.
