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A devote advertising, digital and marketing professional with over a decade of international experience in leading global firms such as Banco Santander, Red Bull, Danone and Volkswagen Group. My job consists of understanding the change that technology produces on society in order to design and execute measurable, creative and innovative projects for adding real value to consumers.

My passion for work extends on advising brands, agencies and organizations for defining and implementing routes for entering the disruptive digital economy.

In addition, I’m an international speaker and business school professor giving lectures on digital transformation, sharing economy, blockchain, cryptocurrencies, or e-commerce among other innovation topics.

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