From an early age I have been fascinated by fundraising. I've also always been keen to understand new technology that will change the world.
I run a PR agency based in Surrey, near London, that typically serves global small businesses, ranging from The Rubik's Cube World Championships to the digital rights organisation, The Internet Foundation and the metame brand, both established by Dele Atanda. We are also supporting the Jinbi Token ICO, in association with 2030 and the Pillar Wallet.
I have been heavily involved in blockchain since 2016. My team and I worked on our first ICO in early 2017, having first become very interested in blockchain technology and the opportunities it presents to change the world as we know it. We have supported several teams since then.
Our ICO work typically covers content creation, media relations, PR and communication strategy, YouTube influencer liaison and white paper design. The agency has global media databases, global media distribution channels and global media monitoring services.
I have worked on a range of ICOs and enjoy the cross-disciplinary team work that's involved. I focus time on well-written copy that is supplied to cryptocurrency specialists and also journalists working in the market sector in which the ICO features. I also assist in the overall business strategy for ICOs.
Before setting up Famous Publicity Ltd, I worked in house for BBC TV's Dragons' Den star Theo Paphitis, so learned a great deal about business modelling. As well as running my own businesses, I have also worked at many successful agencies representing everything from household brands to medical expeditions.
I have worked on enough ICO campaigns to know that there is a process that needs to be followed in order for it to be a success. There are seven main areas that need attention.
1. The clients need to be able to afford to run an ICO, which must never be seen as a cheap IPO.
2. Technical expertise is paramount.
3. Clients must watch out for scammers that are currently plaguing the marketing space.
4. Regulatory body comment must be respected.
5. Bounty marketing activity is important but may well be regulated in the future.
6. A strong community is hugely beneficial to the fundraiser.
7. The end product must be solving a significant problem that requires the application of blockchain.
Disclosure: As stipulated by ICO Bench, I will not review any ICO initiatives for which I am hired to promote, so that all of my reviews will be fair.