I'm the Executive Vice President of an Inbound Marketing agency which helps companies utilize Inbound Marketing to grow and delight their clients.
My expertise is in helping companies use the power of Inbound Marketing to get found. Once a user finds you, it's important that you have the proper Personas identified and a solid buyers journey in place so they convert. So many companies are missing key components on their websites, which causes user confusion and ultimately user bounce. You have a small window to catch their attention and help users navigate to the outcome you desire. Part of my process is to work with my clients to help them identify specific keywords that are relevant to their project, so the next generation of crypto investors can find you. These new investors are coming from a more traditional background, and will generally not be searching on Telegram or even YouTube. Instead, they will be utilizing the search engines to find relevant content to help educate them about your project and drive their conversion.
In my spare time also run a YouTube channel with my wife called Crypto Disruption which focuses on Crypto projects by interviewing the executives of these projects to provide the best presentation of the project and to answer the questions that the users have.
I firmly believe in the Crypto/Blockchain industry and that the companies who implement these strategies will be successful long term, and prosper even after the hype fizzles out.