Spending a considerable amount of time reviewing and speculating upon initial coin offings has afforded me the opportunity to offer guidance and advice to some ICOs behind the scenes. My concerns are always from the investors stand point: public perception, accessibility, transparency, and media being chief among those concerns. Essentially, as an investor HOW would i perceive this company and conversely how can the company I'm talking to shape aspects of their ICO to maximise on the previous points.
On the back of this we are starting a new crypto centric talk show on youtube and iTunes called 360 Decentral which is affording me the experience of seeing behind the value of a lot of projects and gaining a greater understanding of the inner workings of ICOs. I feel this puts me in a unique position to get a feeling for both parties in the ICOs transaction.