Shogo Tsuruda is the Lead UI designer for reindeer project, CEO of Staraxia LLC, and Internet addict since age 12. After dropping out of Waseda University, Shogo became a designer at a company that mainly engaged in creating and operating e-commerce sites. He then moved on to IMJ Corporation, where he created numerous websites for major domestic clients. In 2016, he struck out on his own and established Staraxia LLC. He has worked as a web and UI designer for a wide variety of clients, from domestic clients to startups.