He is a graduate of Bogazici University, Faculty of Economics and Administrative Sciences, Department of Business Administration. Serkan worked on new financial instruments in both academic and industry-specific fields at Center for Applied Research in Finance/Bogazici University –the collaboration of Borsa Istanbul and Bogazici University conducting academic research on structures and best practices about financial activities most suitable for Turkey. In 2015, Serkan founded Startsub, a VC funded SaaS subscription platform, where he also specialized in modelling of online payment methods in order to help the long tail merchants to grow their businesses. Following that, he launched a marketplace called Aydanaya to advertise and improve niche brands offering monthly subscriptions within Startsub. He also created growth strategies based on community management at Aydanaya. After spending more than 5 years in finance and technology companies, now he contributes to Colendi.