With AmBev (AB Inbev) as the backbone of his professional training and having spent there ten years of his life, Rodrigo has become a bold and pragmatic entrepreneur with an enviable executive ability. He started his entrepreneurial life in the financial technology sector back in 2014, when he was one of the founders of Allgoo, a fintech created to help traditional institutions to enter into the digital world. His first client was Banco Bradesco (second-largest private bank in Brazil), at a time where the term fintech just began to be used in Brazil.
Realizing the emergence of startups and identifying the need for an organized movement, Rodrigo led and co-founded the Brazilian Fintechs Association (ABFintechs), a persistent initiative that left around 450 company members and a legacy event, called FINTOUCH, considered as the largest fintech event in Brazil, as well as conducting approximation and cooperation talks between traditional institutions, investors, foreign markets and regulatory bodies.
During his immersion as a fintech entrepreneur, disrupting within traditional companies, he could see the cultural gap of these companies and the potential opportunity for a B2C initiative capturing the timing that the market demanded. Also, it was by interacting with regulators through ABFintechs that he noted that the role of these institutions would never be to lead the disruption movement, but rather to follow the successful application of best practices, which brought us to the CRYPTO ECONOMY.