After finishing his studies in Social Communication, Rica got specialised in creating concepts, strategies and communication plans for brands and projects in the area of art, technology, music, fashion and the social sector. Holding a master degree in Design for Social Impact, he specialised himself in tech4good and strategic design/design fiction, deepening himself in cutting-edge technologies like Blockchain and 3D printing for sustainable development. As Chief Branding Officer at Greeneum he is the lead for Branding, Product Design, Communications and Community. He is also an active part of the association Positiveblockchain.io and a former facilitator at Makesense.org. He was one of the minds behind the creative online network Artconnect in Berlin.