I'm a part of the few bankers in the world that truly believe in the future and benefits of blockchain tech.
For any ICO to be successful, you must have a great business plan! Even though crowd funding is changing the landscape of raising money for a businesses, possible investors are going to want to see a project that they believe will be a success. If you're able to plan out a successful business, then not only will your vision succeed, but so would your coin.
I'll advise on the business planning and marketing strategies.