Co-Founder & COO
Peter is a full-stack growth marketer with a forte in social media advertising with a strong background in Facebook and Google Ads and a wide breadth of knowledge in lookalike audiences, market segmentation, and acquisition funnels. He has scaled various mobile apps, e-commerce, and local businesses with over $30MM ad budgets in multiple digital marketing channels resulting in 2.5B social impressions, $50MM ad revenue, and 1.6x return on ad spend. He is also passionate about optimization, organization, and data. He has established e-commerce business and oversaw business operation: bookkeeping, price negotiation, product selection, quality inspection, and company sales funnel using AARRR framework with a focus on lead generation, conversion, and retention
