Paulii is an experienced Social Media and Marketing advisor focussed on cryptocurrencies and disruptive technologies who has worked with a variety of teams to help them redefine their marketing strategy, and helped them understand how to attract users and to build loyalty and user engagement.
She also does public speaking on marketing issues and how to overcome them.
Paulii also provides training on social media platforms.
Paulii has a broad picture of many markets as she had been working in retail at the head office and had a chance to see all the process that occur before and post going to market. Her career started at Vanity Fair in London head office, where she started as Customer Service representative and dealt with B2B and B2C types of queries. She enjoyed the position and learnt a lot about the value of listening to people and giving them the highest service possible in the name of the brand. This shortly has been noticed and Paulii has been promoted to Office Manager where she dealt with clients coming for sales meeting and managing the office. Then Paulii has been offered position at Wolverine World Wide in London’s Head office as Customer Service Representative for B2B accounts for Merrell and Chaco brands. Later, she moved to Hush Puppies as Product Administrator, where she was working side by side with product designers and factories to ensure that all shoes are well designed and manufactured. From there she was promoted to Personal Assistant to Managing Director EMEA for Merrell and Chaco. In this position Paulii flourished and she was working with marketing team on various tasks and she has realised that marketing is her calling.
Paulii left the corporation life and started working on her own project IamVR – Virtual Reality News Website. As digital lead, she developed a clear and consistent digital voice for IamVR, managed the delivery of content, build relationships in the VR/AR market and manage the product development of the core products in the IamVR value chain. Leveraging emerging technologies and relationships in the VR/AR market.
After the adventure with Virtual Reality, Paulii found passion for blockchain technology and its uses. Soon after that she redirected all learned concepts and started using them to market ICOs and become ICO advisor for many projects, which she enjoys greatly.
Paulii has a BA of Philosophy, which helped her to understand the way: solve the problems instead of looking for blame. This is extremely helpful at her work where shaming is not going to fix the issues at hand but only make the situation worse.
Her ability to detect issues before the arise is very valuable to every project as there is time to change and prepare.
Paulii also provides series of training where she teaches and educates people about Social Media, Marketing and how to tell a story that will engage people.
Paulii recently started public speaking and discovered a passion for it. She loves talking to people and get them engaged in the conversation. She speaks to people not at people, asks questions and makes people think about the topic at hand.
Paulii’s latest achievement is writing and publishing articles on Medium.