Norita Ja’afar is part of the founding team of Finafex. She is an experienced Audit Director with a demonstrated history of working in the information technology and services industry. Skilled in Business Planning, Operations Management, Business Development, Marketing Strategy, and Strategy. Strong business development professional with a Master of Science (MSc) focused on Economics (Fiscal Policy) from the University of Bath.
Before Finafex, she served as the CEO at Innovation Associates Solutions, the digital arm of the IA group offering consultancy and solution services to corporates in the region and UAE. Norita also worked for over 20 years as the Director, Head of Audit Committee Member, Hup at Seng Industries Bhd where her role was to work on protecting the minority shareholders’ interest and market confidence, monitoring the performance of the board as a whole, bringing about impartiality in the board, and maintaining effective governance structure in managing regulatory compliance, risks, and levels of internal control. She also served as the Chief Operating Officer at (MaGIC) Malaysian Global Innovation & Creativity Centre and Chief Executive Officer at Innovation Associates Solutions successfully leading companies comprising of more than 200 employees and partners.
Norita also has a demonstrated history of working in the fintech industry and is strongly skilled in corporate services, business strategy & planning and development, client management, data analytics, conversion optimization, and growth marketing. She has a strong background as both an operating entrepreneur and a venture capitalist. Since 2017, Norita has been deeply involved in blockchain and cryptocurrency industry, with the cross-functional intent to investigate disruptive emerging technologies—defining appropriate strategies to maximize on presented opportunities— whilst mitigating threats and executing those strategies using the blockchain based decentralized network.