Norita Ja’afar is part of the founding team of Finafex. She is a Master degree holder in Fiscal Policy, Economics from the University of Bath while she did her Degree of Bachelors in Economics from the University of Nottingham with honors.
Before founding Finafex, she served as the Chief Executive Officer at Innovation Associates Solutions, the digital arm of the IA group offering consultancy and solution services to corporates in the region and UAE. Norita also worked for over 20 years as the Director, Head of Audit Committee Member, Hup at Seng Industries Bhd where her role was to work on protecting the minority shareholders’ interest and market confidence, monitoring the performance of the board as a whole, bringing about impartiality in the board, and maintaining effective governance structure in managing regulatory compliance, risks and levels of internal control. She also served as the Chief Operating Officer at (MaGIC) Malaysian Global Innovation & Creativity Centre and Chief Executive Officer at Innovation Associates Solutions successfully leading companies comprising of more than 200 employees and partners.
Norita also has a demonstrated history of working in the fintech industry and is strongly skilled in corporate services, business strategy & planning and development, client management, data analytics, conversion optimization and growth marketing. She has a strong background as both an operating entrepreneur and a venture capitalist. Since the last one year, Norita has been deeply involved in blockchain and cryptocurrency industry projects, with the cross-functional intent to investigate disruptive emerging technologies-- defining appropriate strategies to maximize on presented opportunities-- whilst mitigating threats and executing those strategies using the blockchain based decentralized network.
Her role as the CEO and founder of Finafex is to lay a foundation for a strong corporate culture, bring the platform public and institutional round investments and ensure that the platform always remains one step ahead of its competitors. Together with the Finafex Leadership and Managerial team, she aims to build a credible and fully regulated exchange with potential institutional backing, visibility, liquidity and security.