The ico's Fashion is that projects; must solve a problem, you wanna solve a problem? run a charity! there is businesses popping up everyday in the real world and they don't solve any problems, however they know what they're selling and what their product is
A good and legit ico/sto has to have a product, use case and a clear vision of what they wanna achieve and where they wanna be!
Currently advising, strategising and marketing for start ups (ico's) in the crypto industry, have been founding and creating companies successfully since 2001 following a string of professional jobs, in estate, marketing, advertising, sells, consulting and stock exchange.