Mátyás Záborszky has worked as a PR and Marketing expert for over 15 years, latterly in the rapidly developing field of Initial Coin Offerings or ICOs and Security Token Offering or STOs. He has worked as a consultant in more than 20 countries for companies like BMW, Lufthansa, LG or Samsung. In this new area, he has discovered that there is very little in the way of a standard guide through the often tangled field of ICOs and STOs. To date the perception has been that because ICOs, as well as STOs, are so different from each other, no standard approach is possible.
However, through working as advisor and partner with numerous ICOs and STOs, Záborszky has developed a series of steps which he believes apply to every ICO. These are the 6 Proven Steps to Attract ICO Investors, and this approach is very much of its time.
Drawn by his involvement in some notable ICO and STO successes, Záborszky has also witnessed the mass of ICOs and STOs as being unsuccessful, a product of poor planning and lack of clear strategic goals. More than anything this lack is demonstrated by putting the marketing to the potential audience at the end of the chain. 6 Proven Steps reverses that and puts the needs of the investor front and center of the picture: as we learn from his approach, it’s about ‘the audience’ not the product or service being broached.
In fact, you’ll not hear much about blockchains, or the enabling technology of ICOs and STOs, and his views is not a financial How To consultation as such. Instead, it focusses again and again on the human factors which will make your ICO or STO successful and points out in detail why others fail. What we learn from 6 Proven Steps is that in fact, it is extremely easy to fail, simply by not following the process which is established here. On the other hand, quite small adjustments to the ‘story’, strategy and savvy use of tools in the online space can give a huge boost to success.
Mátyás Záborszky originally trained as an economist before entering the PR and Marketing arena. He has advised many ICOs and STOs in the background recent years and worked on a huge educational marketing project at Bitcoin.com, adding his ‘secret sauce’ to the offerings, and is currently at work with projects in California, South America, Switzerland, and Dubai.
He admits to a passion for golf, both as decision-maker and player.