My road to blockchain technology has started unaware long time ago. It has always been a priority to me to fight for transparency and digitalization of our everyday. I have started as a tennis coach and serial entrepreneur, and evolved into strategic communication consultant. Few years ago I enrolled at University of Liverpool, working on a master degree of organizational and business psychology. I have developed a method for stress assessment, measuring stress response in working environment simultanely on biological and psychological level. I developed a belief, that we are all made of energy and everything regarding human behaviour should be assessed through the lens that apply laws of physics, but more importantly, everything should be approached holistically. We can only get closer to objectivity by assessing the whole. Blockchain technology share the same idea and is therefore one of the most progressive hypes to follow. My presence in crypto community has started with dear colleague and friend Peter Faleskini on the case of Smart City Coin. Although the circle around me has been quite involved in cryptocurrencies, I have absorbed the idea only by working on a real case study. My hopes for a better mankind lies in the idea that ecology of communications can be developed and that collective intelligence is a result of individual evolution.