ELEANOR JONES currently serves as Chief Growth Officer for Talenta Group, and Co-Founder of Symphony, a next-generation blockchain platform to empower a data-driven economy. Eleanor joined blockchain & crypto from The Coca-Cola Company. Most recently, she served as Director of Digital Leadership, leading efforts to craft and execute strategy for the company’s digital transformation. Prior roles included Chief of Staff for the Group President of Asia Pacific, Asia Pacific Strategy Director, and commercial roles. Working on a corporate digital transformation gave an appreciation for how some of business priorities and pain points can be addressed through blockchain technology. Eleanor is passionate about finding meaningful ideas to drive user adoption and business value through blockchain.