My marketing career started way before Bitcoin and Cryptocurrencies became the epicenter of the Business Main Stream Media. In fact, my Marketing career initially focused on non Blockchain projects.
I have been fortunate to lead the digital marketing campaigns of very prominent individuals and enterprises. Highlights include campaigns that I built and managed for clients like Tony Little, Blair Singer as well as a prominent sports apparel brand called "Training Mask."
At the time, NFL star Marshawn Lynch was the face of the Training Mask brand, and they were dealing with a big PR crisis with Bodybuilding.com - which I was hired to fix. I delivered a solid campaign and cleaned up the PR mess that existed online, in a very short period of time. Based on that success, I was awarded more campaigns and lead the overall marketing (including SEO) of the company.
But...let's get to blockchain now.
In November of 2017 (right before the Crypto Boom,) prominent booking & fundraising firm Cryptonomos (based in Beverly Hills, CA) reaches out to me, requesting my help with their digital marketing campaigns as well as their ICO client's campaigns. Through this lucrative deal, I was fortunate to lead the Social Media campaigns of ICOs like Rentberry, Leonardo Render, Cereal as well as assist with campaigns for ICOs like INS Ecosystem.
Using the successful case studies I had acquired and that very useful experience, I started taking on new projects on my own. From that point on I lead the digital marketing campaign for ICOs like Aitheon (raised over $25 Million) & Cube (raised $30 and is already trading on big exchanges like OKEx.)
Overall, between the different ICOs I have been affiliated with, I have lead marketing campaigns that helped raise a collective $150+ Million.
My experience however goes above and beyond marketing - because as we all know & see daily - there is a huge shortage in Blockchain rounded people that can assist with upcoming ICOs. Due to that phenomenon, I was "forced" to manage teams and get more involved with project management and strategy related campaigns. I was even required to lead the investor relation campaigns for several ICOs.
So even though Digital Marketing is where I started at, it has lead to entirely different aspects of Blockchain that I very much enjoy!