Entrepreneur focused on DCX developing hardware and software, to improve user's lives with tech products that excites. Closetek is my life project, a last mile logistic solution for retail. Improving time and shopping experience, to lower churn rate and increase engagement. Client’s behaviors are changing, when you really understand the difference between who someone is, and how they want to use technology, you can see opportunities to make their journey much more integrated, to compete faster and more efficiently. Journey mapping is essential to understand what the customer experience is today, and what it could be.