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Christel is a technology executive who has built brands and digital businesses since the advent of the digital economy. Beyond the business of business, Christel is passionate about meaningful brands and bringing emerging technology to the masses.

Previously, Christel founded Brandwatch's first office in Asia-Pacific (digital intelligence product) growing the team and client roster to include some of the leading brands in the region, including Samsung, Uber, 3M, and Telstra. Prior to Brandwatch, Christel was the Head of Content at Twitter across their International Markets, and led Social Business for Samsung Asia. Christel was selected by The Guardian as one of the top 10 global digital strategists, Campaign Asia-Pacific as a Woman to Watch, and Business Insider as one of the 30 best executives to follow on Twitter. More recently, Christel delivered the commencement speech at the National University of Singapore, and has contributed articles to Harvard Business Review and Huffington Post. 

Currently, Christel is also an advocate for application of blockchain technology, and is an Advisor to Zilliqa, a next-generation high throughput blockchain platform. Christel serves on the Boards of i- com global, a global trade body focused on business data value, and Lightbulb Capital, a strategic innovation firm for financial services.

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