High performing executive, with 20 years’ experience as a global business leader who has succeeded in delivering significant results and business change in B2B & B2C across multiple cultures, multiple sectors (Technology, Lighting, Consumer Electronics, Agriculture, Food, Energy, Commodities, Institutional and Startups ) and based out of multiple locations (Portugal, Spain, The Netherlands, United Kingdom, Germany, China , Malaysia, Bahrain and Switzerland).
Customer focused, combines creativity and clear strategic vision with practical commercial focus. Expert in accelerating business growth with unique technology-to-commercial-results knowledge. Skilled in building teams and developing talents across the globe. Strong stakeholder management skills and genuine inclusive leader with strong core values and ethical standards.
Startup mentor&advisor in Business Strategy, Marketing, Go-to-Market, Funding Strategy and DLT’s/Blockchain directly and for various incubation and acceleration programs in Europe. Hold a Ms in Industrial Engineering, an MBA in Business and is a PhD candidate with a research in Digital Transformation and DLT’s/Blockchain. Lecturer in Marketing, Innovation and Digital Transformation. Worldwide mobility and professionally fluent in 4 languages. (Portuguese, Spanish, English and French).
Specialties: Business strategy, marketing planning, strategic marketing, digital marketing, inbound marketing, customer marketing, brand strategy, brand activation, consumer experience, new media&advertisement, digital communication, international business development, account management, client relationship, go-to-market strategies, sales enablement, marketing automation, CRM implementation, corporate & product innovation, digital transformation, DLT/blockchain, data analytics, predictable modeling, e-commerce, eMarketplaces, venturing strategy, international trading, structured finance, supply chain optimization&traceability.